The Farmers Market Food Navigator Program

The Farmers Market Food Navigator Program is a direct education and policy, systems, and environmental (PSE) change intervention designed to increase use of farmers markets to purchase affordable produce, increase frequency of vegetables consumed by farmers market shoppers, and improve access to farmers markets through PSE initiatives. The program follows a social ecological framework and has four key components: 

  • Conduct community outreach to build awareness of farmers markets and increase awareness of the food assistance programs available 
  • Work with farmers market managers and vendors to implement policy, systems, and environmental changes that are supportive of healthy behaviors 
  • Help shoppers effectively use their food budgets at farmers markets through tours that may include introductions to vendors, tips, and support 
  • Provide resources and experiential nutrition education to shoppers at farmers markets, including tastings and cooking demonstrations 

Food Navigators attend a one-day training and are equipped with a program Playbook that provides direction on how to carry out each of the four key components of their role, as well as provides guidance to farmers market managers and community partner organizations. 

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance, Other: Food Resource Management

Intervention Type: Direct Education, PSE Change

The State Nutrition Action Council: Farmers Market Initiative

The State Nutrition Action Council: Farmers Market Initiative (SNAC) is policy, systems, and environmental change intervention designed to:

  • Increase knowledge of Food and Nutrition Service (FNS) programs available at farmers markets.
  • Increase knowledge of locally grown fruits and vegetables and how to use, cook, and store them.
  • Increase the use of Market Match and CalFresh redemption vouchers to support low-income shoppers in maximizing their purchasing power.
  • Increase state and local partnerships of FNS funded programs to support a welcoming market environment that accepts multiple FNS food benefits. 

In 2018, SNAC focused on increasing low-income shoppers’ utilization of their food and nutrition program benefits at local Farmers Markets, and in 2019, SNAC expanded its Farmers Market Initiative (FMI) into additional counties and markets, as well as added an on-site navigator component. The navigator model was tested at three markets, and the CalFresh Healthy Living (CFHL) Navigators were found to address barriers to shopping at farmers markets, including lack of knowledge and comfort using food assistance benefits. CFHL Navigators provided support to shoppers by distributing materials, promoting accepted FNS benefits, providing information on how to use FNS benefits, explaining Market Match, and providing interactive nutrition and health education activities on-site at the market for six consecutive weeks. The FMI has continued to expand into new counties in California since 2019 and increases in food benefit redemptions at FMI markets has sustained. 

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance

Intervention Type: PSE Change

List of Interventions (static)

ONLINE INTERVENTIONS In this time of social distancing, online interventions can be especially important for SNAP-Ed clients who are staying safe at home. The interventions below that are marked     ONLINE    were specifically developed to be used online. Detailed information about these interventions is available on the Online Interventions page. NEW INTERVENTIONS In 2020, … Continued