Veggie Van (VV) Toolkit
The Veggie Van (VV) Toolkit is a policy, systems, and environmental change intervention designed to:
- Increase access to healthy, affordable fruits and vegetables in lower income and/or food insecure communities
- Help the target population improve their diets through skill building
- Address the interplay between the physical food environment, individual perceptions of that environment, and self-efficacy
- Address multiple dimensions of access to fresh produce for lower-income and under-served communities, including availability, affordability, accessibility (geographic and financial), and accommodation
- Improve self-efficacy for finding, purchasing, and preparing fruits and vegetables or other healthy foods via cooking and nutrition education interventions
VV achieves these goals via mobile farmers markets that present cooking demonstrations, recipes, taste tests, and nutrition education to help customers better use the produce they receive. VV mobile markets also accept SNAP benefits, electronic benefits (EBT), and other relevant local food incentive and benefit programs, as well as employ a bundling model in addition to a la carte purchasing. The bundling model allows the VV mobile markets to sell more items at a lower cost and expose participants to a greater variety of fruits and vegetables. Markets operate a minimum of 10 months out of the year and typically source produce locally or regionally.
Target Behavior: Healthy Eating, Food Insecurity/Food Assistance
Intervention Type: PSE Change