Voices for Food (VFF)

Voices for Food (VFF) is a PSE change intervention designed to enhance food security in diverse rural communities with high poverty rates, utilize community coaches to develop new or provide support to existing food councils, and encourage policy changes in local food pantries that increase the availability of healthy foods. VFF focuses on the engagement of community coaches with communities to achieve intervention objectives while utilizing VFF materials. Community coaches address food system issues by focusing on local food policy and making environmental changes, such as community gardens, aiding the food pantry in obtaining more space, and working on other issues of food security. Community coaches work collaboratively with food pantries to make PSE changes that transition to a client choice model of distribution (MyChoice) and offer the VFF Ambassador’s training, which includes nutrition education, cultural competency training, and food safety training. 

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance

Intervention Type: PSE Change

Eagle Adventure

The Eagle Adventure (EA) was designed to address the need for culturally relevant SNAP-Ed programming to prevent type 2 diabetes in Indian Country. EA was developed using the CDC Eagle Book series as the central theme. Through this series of four books, wise animal characters are brought to life. Mr. Eagle, Miss Rabbit and a clever trickster, Coyote, engage Rain That Dances and his young friends in the joy of being physically active, eating healthy foods and learning from their elders about traditional ways of being healthy. Throughout the program, youth and their families learn that type 2 diabetes can be prevented through healthful dietary and physical activity (PA) choices. Students in grades 1-3 are introduced to the program through the EA play, which embraces traditions of Native American storytelling. Students participate in hands-on activities and food experiences in each of the lessons. EA includes the following social

marketing components: school and radio announcements, newspaper messages, place-based signage, and social media components to extend healthful messages beyond the classroom to community settings. Not Our Destiny (www.NotOurDestiny.com) is a complementary intergenerational social marketing campaign that is asset-based and shares stories of health from Native Americans who engage in healthful activities.

Target Behavior: Healthy Eating, Physical Activity and Reducing Screen Time, Other: preventing type 2 Diabetes

Intervention Type: All: Direct Education, Social Marketing, PSE Change

Healthy Kindergarten Initiative

The Healthy Kindergarten Initiative (KI) is a direct education and PSE Change intervention that includes an integrated, holistic approach to educating children and their caregivers about making healthy food choices and being physically active. Education is coupled with access; families are connected to local, healthy foods through innovative ways and community partnerships. Lessons integrating nutrition and healthy habits were developed to fit Pennsylvania educational standards; however, they can be adapted to meet the educational standards for other states. Learning how food grows and who grows it in combination with frequent food tastings and hands-on gardening may help increase fruit and vegetable consumption among young children.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, PSE Change

Baltimore Healthy Stores (BHS)

Baltimore Healthy Stores (BHS) is a PSE change and social marketing intervention designed to change the local food environment by directly influencing the availability of healthier food options in stores and increasing awareness and skills of patrons to select and prepare healthier foods through point-of-purchase promotions. Exposure to this intervention has the potential to increase patrons’ knowledge and self-efficacy and to improve their behavioral intentions to select, prepare, and consume healthier foods. A complementary component is directed at small store owners, and provides guidance on how best to select healthy and affordable food options for their stores.

BHS has five phases, each phase lasting about two months. The phases have different themes: healthy breakfast, cooking at home, healthy snacks, carry-out foods (e.g., prepared foods offered at store delis), and healthy beverages. Each phase includes theme-specific behavioral objectives, promoted foods, and health communication (point-of-purchase marketing and nutrition education) strategies.

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance

Intervention Type: Direct Education, Social Marketing, PSE Change

Retail Program

The Retail Program is a partnership between the Department of Public Health, local community health agencies, and neighborhood stores in California. This partnership aims to increase the availability, quality, affordability, and consumption of fruits and vegetables in low-income Californian communities. The Retail Program provides small-store retailers statewide with a unique variety of tools, resources, and outreach activities to inspire healthy change among their customer base. The program also provides retailers opportunities to increase fruit and vegetable sales, therefore improving their bottom line.

Target Behavior: Healthy Eating

Intervention Type: PSE Change, Social Marketing

Healthy Retail Recognition Pilot

The Healthy Retail Recognition Pilot is a PSE change intervention designed to motivate and enable SNAP-Ed retail stores in low-income areas to identify and achieve environmental changes that increase access to healthy food. The Healthy Retail Recognition Pilot links qualifying retail establishments in California to Local Health Departments with tools and resources to work with supermarkets, small chain, and independent markets statewide.

Target Behavior: Healthy Eating

Intervention Type: PSE Change

Stock Healthy, Shop Healthy

Stock Healthy, Shop Healthy is a PSE and social marketing intervention designed to increase consumer demand for healthy foods in communities and to increase amount of healthy foods sold by urban corner stores and rural small food retailers. Stock Healthy, Shop Healthy is a comprehensive, multi-component, community-based initiative that allows communities to improve access to healthy, affordable foods by working with small food retailers. Through toolkits, resources, and webinars, Stock Healthy, Shop Healthy will guide any community through a unique approach to increasing access to healthy foods that involves engaging small food retailers and community members, and thus addresses supply and demand at the same time.

Target Behavior: Healthy Eating

Intervention Type: Social Marketing, PSE Change

Farm to School

Farm to school is a PSE change and direct education intervention designed to improve access to local foods in pre-k to 12 school settings, and provides education opportunities that encourage healthy eating behaviors. Farm to school empowers children and their families to make informed food choices while strengthening the local economy and contributing to vibrant communities. Each farm to school program is unique, but often combines elements of local procurement or serving food from local producers in meals and snacks, alongside food, nutrition and agriculture education in the classroom and beyond, such as the cafeteria and school garden.

PSE supports for farm to school are those that make farm to school practices the norm in classrooms and cafeterias, throughout the year, from early care through high school. Policy efforts focus on integrating supports for farm to school into organizational statements and positions, such as procurement policies, wellness policies, and resolutions. Systems change include those that make organizational procedures and programs more supportive of farm to school. Examples include hiring farm to school or garden staff, partnering with distributors to carry and label local product, creating a grant program to fund school gardens, and building local or State-wide farm to school coalitions. Environmental changes are observable in your physical or social surroundings. Farm to school environmental supports may include, but are not limited to, local foods promotional and marketing materials, school gardens/farms, and food systems courses and classes.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change