Eat Smart to Play Hard (ESPH) is a six-week social marketing campaign in which the community collaborates to engage students, parents, teachers, school staff, and other stakeholders in a common goal to “Eat Smart” in order to “Play Hard.” This obesity prevention campaign specifically focuses on increasing fruit and vegetable consumption among 8-11 year-olds in both rural and urban schools. During the campaign, students receive a passport booklet that guides them through healthy eating and physical activities at home with their families. They return their passports to school each week to receive a stamp from their teacher for every completed activity in order to earn incentives and a medal. ESPH coordinators hang promotional materials throughout the school and community to support the desired behavior. At the end of the six weeks, the campaign culminates in a fun day event where students and teachers celebrate their success while enjoying healthy eating and fun physical activity.
Target Behavior: Healthy Eating, Physical Activity and Reducing Screen Time
Intervention Type: Social Marketing, PSE Change