Eat Smart to Play Hard (ESPH) is a six-week social marketing campaign in which the community collaborates to engage students, parents, teachers, school staff, and other stakeholders in a common goal to “Eat Smart” in order to “Play Hard.” This obesity prevention campaign specifically focuses on increasing fruit and vegetable consumption among 8-11 year-olds in both rural and urban schools. During the campaign, students receive an activity booklet “Fun Book” that guides them through healthy eating and physical activities at home with their families. They return their Fun Book to school each week to receive a stamp from their teacher for every completed activity in order to earn incentives and a medal. ESPH coordinators hang promotional materials throughout the school and community to support the desired behavior. At the end of the six weeks, the campaign culminates in a fun day event where students and teachers celebrate their success while enjoying healthy eating and fun physical activity.
Target Behavior: Healthy Eating, Physical Activity and Reducing Screen Time
Intervention Type: Social Marketing, PSE Change