MT13: Media Practices

This indicator is intended to capture significant, sustained changes in the routine business practices of media outlets that influence public opinion, business behavior, and community norms. Such changes may evolve naturally from LT8 (Media Coverage) and can be attributed in whole, or in part, to efforts by SNAP-Ed and its partners.

MT12: Social Marketing

This indicator is intended to identify the presence, characteristics, reach, and impact of [glossary]social marketing campaigns[/glossary] conducted statewide or in local project areas. The focus is on comprehensive, multi-level social marketing campaigns; the number of discrete campaigns that were conducted during the year; the topics and changes they sought; their scale—the reach to different population segments, the geographic areas targeted, and the delivery [glossary]channels[/glossary] used; and, wherever possible, evaluation results.

Social marketing campaigns are defined as being multi-level, coordinated initiatives that combine education, marketing, and public health approaches, including PSEs. Campaigns may be designed for statewide implementation or for locally defined priorities. They use specific, action-oriented messaging with a unified look and feel, memorable taglines or calls to action, and distinctive logos. They are delivered in multiple channels and include objectives for population and community goals, not solely individual behavior change. Stage-specific formative, process, and outcome evaluation is used continually to assess operations and consumer impact and fine-tune delivery in order to maximize results.

The mix of marketing components, the visual elements used, and specific geographic areas may be reported.

MT9: Education Policies

This indicator represents high-level school policies and systems implemented at a state level and achieved through the work of a number of diverse organizations, of which SNAP-Ed will have been one—sometimes in a highly significant way, other times as part of a coalition or collaborative.

MT8: Agriculture

Changes in agricultural PSE activities emphasizing farmers markets, direct-to-consumer agriculture, and farm-to-school resulting from SNAP-Ed multi-sector partnerships at the local, state, territorial, or tribal level.

MT7: Government Policies

This indicator measures the number of individual jurisdictions (not settings) where governments (city, town, county, region, state, territory/commonwealth, Indian Tribal Organization, Alaska Native Corporation) enacted policies and practices to increase access to healthy food and/or opportunities for physical activity for areas where the residents are primarily low-income. PSE changes result from SNAP-Ed multi-sector partnerships and that are attributable in whole or in part to SNAP-Ed activity. In the case of MT7a and, potentially MT7e, it concurrently reduces access to less healthy food or sedentary behavior.