LT19: Community-wide Recognition Programs

This indicator focuses on entire cities, multi-county regions, or tribal jurisdictions in which civic leaders are working toward community-wide improvements in living and business conditions. It identifies the number of such jurisdictions where work on SNAP-Ed relevant objectives, activities, and outcomes is being conducted that is attributable, in whole or in part, to the efforts of SNAP-Ed and its partners.

This indicator is similar to LT7 (Program Recognition), which recognizes achievement in settings such as early childhood education (ECE), schools, worksites, faith (churches/mosques/temples), and parks.

LT18: Commercial Marketing of Healthy Foods and Beverages

This Indicator focuses on sub-national, policy, systems, and environmental (PSE) changes in organizational systems where commercial food and beverage marketing practices—advertising, PR, promotion, and personal sales—are most likely to influence the food choices of SNAP-Ed audiences, especially children, youth, and low-income, limited-English and ethnic adults. Changes in commercial marketing activity are distinct from those reported in LT5 and LT6, which may include institution-sponsored marketing introduced as part of an evidence-based intervention. The changes will be made by community institutions that decide what commercial marketing to feature or decline. The marketing changes reported here are likely to result from public/private partnerships and are deemed to have occurred due, at least in part, to SNAP-Ed efforts.

LT16: Shared Use Streets and Crime Reduction

Policy and environmental changes related to shared use streets, crime reduction, and safety can help support physical activity behaviors. This indicator is also focused on the implementation of the policies that are highlighted in MT10.

LT15: Educational Attainment

This indicator reflects the collective impact of strategies enacted by state and community partners (including SNAP-Ed) that demonstrate changes in educational attainment resulting from SNAP-Ed activities in, around, and affecting schools and local education agencies.

LT13: Government Investments

This indicator includes government investments and incentives that improve food access and promote healthy eating behaviors including the implementation and enforcement of government food procurement policies, plans that incorporate health in key land use, transportation, housing, and other community development decisions, and financial incentives to promote healthy food retail.

LT12: Food Systems

This indicator is intended to capture statewide and local improvements in the food system that specifically benefit low-income consumers and communities and that are due, in whole or in part, to SNAP-Ed efforts with partners. The changes may occur in the public, nonprofit, and business sectors. Outcomes throughout the food chain are represented, from production through to the consumer. Food system changes in SNAP-Ed eligible settings often are intended to increase access to and appeal of “foods-to-increase” as recommended by the Dietary Guidelines for Americans and thereby lead to large-scale Population Results (R1–R6).

MT13: Media Practices

This indicator is intended to capture significant, sustained changes in the routine business practices of media outlets that influence public opinion, business behavior, and community norms. Such changes may evolve naturally from LT8 (Media Coverage) and can be attributed in whole, or in part, to efforts by SNAP-Ed and its partners.

MT12: Social Marketing

This indicator is intended to identify the presence, characteristics, reach, and impact of [glossary]social marketing campaigns[/glossary] conducted statewide or in local project areas. The focus is on comprehensive, multi-level social marketing campaigns; the number of discrete campaigns that were conducted during the year; the topics and changes they sought; their scale—the reach to different population segments, the geographic areas targeted, and the delivery [glossary]channels[/glossary] used; and, wherever possible, evaluation results.

Social marketing campaigns are defined as being multi-level, coordinated initiatives that combine education, marketing, and public health approaches, including PSEs. Campaigns may be designed for statewide implementation or for locally defined priorities. They use specific, action-oriented messaging with a unified look and feel, memorable taglines or calls to action, and distinctive logos. They are delivered in multiple channels and include objectives for population and community goals, not solely individual behavior change. Stage-specific formative, process, and outcome evaluation is used continually to assess operations and consumer impact and fine-tune delivery in order to maximize results.

The mix of marketing components, the visual elements used, and specific geographic areas may be reported.