Background and Context
Examples of sustained media strategies include:
- Consulting regularly with SNAP-Ed staff/principals “on background,” using quotes/stories/photos from partners and SNAP-Ed consumers in their reporting of community issues
- Offering longer-term or ongoing pro bono commitments of support for SNAP-Ed community activities, such as media celebrities at events and fundraisers; SNAP-Ed ads as on-air, print, outdoor, or transit public service messaging; feature stories and specials; production assistance for educational, marketing, and PSE campaigns
- Intentionally improving the placement of SNAP-Ed public service messages to increase the reach to SNAP-Ed audiences and stakeholders
- Brokering tie-ins with other company campaigns and community dignitaries, e.g., at sports, business, lifestyle, cultural, and employment events
- Producing TV or radio segments or publishing editorials taking positive positions on SNAP-Ed issues
- Increasing coverage of SNAP-Ed issues and partnership opportunities in opinion leader print media, including business/trade, charitable, foundation, civic, service, and nonprofit outlets
Since changes often come about through influence from many sources, like other stakeholders and advocate groups, here they are counted only when the change was unlikely to have occurred without the added value of SNAP-Ed efforts. Such practices focus on community betterment and thus can help achieve statewide SNAP-Ed objectives in education, marketing, and PSE change.
|Increase in the number of mass communications that promote the marketing of healthy food and physical activity and positive changes in PSEs in their routine business practices, e.g., outlet-initiated news, editorial, and feature coverage; sponsorships; community campaigns; and philanthropy.
|Number of key media outlets that discourage or restrict the marketing of unhealthy foods and beverages to children and youth
|Number of key media outlets that discourage or restrict the marketing of unhealthy foods and beverages to vulnerable groups, including through ethnic and in-language outreach and programming.
|Estimated number of people in the target population who have increased access to or benefit from the media practice policy or intervention