Background and Context
For a champion’s activities to be considered a SNAP-Ed outcome, there must be a connection between the champion’s work and the presence of the SNAP-Ed program such that the SNAP-Ed objectives are supported and benefits accrue to SNAP-Ed eligible people, sites, and communities. For example, the champion’s efforts might directly augment the SNAP-Ed program activities, or the champion might be identified through interactions with SNAP-Ed staff to work for change in the broader SNAP-Ed eligible site, organization, or community-at-large. The achievement would not have occurred without them.
Some examples of champions and their activities follow:
Youth [click to expand]
Parent [click to expand]
Community leader [click to expand]
Service provider [click to expand]
Retailer [click to expand]
Local celebrity [click to expand]
Farmer [click to expand]
Pastor [click to expand]
Media Outlet [click to expand]
|ST6a.||Champions: The number of champions that specifically advanced SNAP-Ed activities and mission, by domain and setting type, and their role|
|ST6b.||Sites: The number and percent of SNAP-Ed qualified organizations or sites that benefited from the activities of champions, by domain and setting type.|
|ST6c.||Accomplishments: Written, audio, or visual descriptions of the activities and accomplishments of the champions, by domain and setting type.|
What to Measure
- Providing leadership
- Promoting collaborations (e.g., establishing or strengthening partnerships, coalitions, committees)
- Producing innovations (e.g., initiating creative strategies to achieve nutrition and physical activity goals or to overcome barriers)
- Engaging in advocacy (working with community leaders and decision-makers to advance policies and institute best practices)
For aggregation purposes, the instances of champion activities may be assigned a level within the following categories. (If a champion has multiple roles, such as parent and community leader, the designated role can be the one that is most closely tied to that individual’s champion activity.)
- Domain: Eat, learn, live, play, shop, and work
- Role: Youth, parent/caregiver, community member, staff/service provider, community leader/decision maker, local celebrity.
Surveys and Data Collection Tools
For example, interviews with key informants can be used to identify who the champions in a community are. Individual interviews with the champion can be used to find out about the details of the champion’s activity.
CDC. Data collection methods for program evaluation: Interviews. 2009. Evaluation brief #17. http://www.cdc.gov/HealthyYouth/evaluation/pdf/brief17.pdf
CDC. Data collection methods for program evaluation: Focus groups. 2008. Evaluation brief #13. http://www.cdc.gov/healthyyouth/evaluation/pdf/brief13.pdf
Additional evaluation tools to measure ST6 can be found in the SNAP-Ed Library.
Key Glossary Terms
Additional Resources or Supporting Citations
These Web sites will differ in their direct relevance to SNAP-Ed, but they all provide helpful perspective for understanding the general concept of champions more deeply, and how champions can impact a community.
- Center for Collaborative Planning
- Arizona Champions for Change (Arizona Nutrition Network)
- Champions for Change (Calif. Dept. of Public Health, Nutrition Education and Obesity Prevention Branch)
- White House Champions of Change
- Change Lab Solutions
- Texas Health Champion Award
- Parents for Healthy Schools
- Comprehensive School Physical Activity Program Guide
- Increasing Access to Drinking Water in Schools
- Parents for Healthy Schools
Resource on analyzing data from interviews:
- CDC’s general “Data Collection and Analysis” page
Publication describing factors found to influence successful social movements:
- Economos C, Brownson R, DeAngelis M, Foerster S, Foreman CT, Kumanyika S, Pate R, Gregson J. What lessons have been learned from other attempts to guide social change? Nutrition Reviews. 2001: (II) S40-S56.