Food Hero

Food Hero is a multi-channel social marketing campaign designed to change family and community behaviors.  Food Hero includes an extensive evaluation process. The program is designed to increase fruit and vegetable consumption among low-income Oregonians, and components of the campaign have been used widely in other states and countries.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change, Social Marketing

Healthy Habits for Life

Healthy Habits for Life is a direct education and social marketing initiative designed to help parents and caregivers encourage children to build healthy habits early. The initiative features Sesame Street friends who model fun ways to move and play and encourage children to explore and enjoy healthy foods. Since 2004, messages about nutrition and exercise have been integrated into Sesame Street as part of the Healthy Habits for Life initiative. In 2006, multimedia outreach kits that include classroom activities, simple recipes, a storybook, and a DVD of The Get Healthy Now Show! were delivered to child care centers.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, Social Marketing

Eat Together, Eat Better (ETEB)

The Eat Together, Eat Better (ETEB) is a direct education and social marketing campaign designed to promote family meals using three main themes: Celebrate Together, Cook Together, and Talk Together. ETEB resources support nutrition, parent, and youth educators in teaching the importance of family meals in “setting roots for a lifetime.” Participants discuss the benefits of family meals, discover new ways to enjoy more family meals and increase their motivation to incorporate family meals into their routine.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, Social Marketing

Champions for Change

Champions for Change is a social marketing campaign designed promote fruit and vegetable consumption, physical activity, and food security. The goal of Champions for Change is prevent obesity and other chronic diseases. This campaign is a recreation of the former California 5 a Day Campaign, and now reflects the new federal guidelines for health.

Target Behavior: Healthy Eating, Physical Activity, Food Insecurity/Food Assistance

Intervention Type: Social Marketing

Eat Smart in Parks (ESIP)

Eat Smart in Parks (ESIP) is a PSE change and social marketing intervention designed to promote healthier eating in Missouri’s state and local parks. The effort includes the development of a model ESIP policy that guides parks in serving healthier options, training for state and local parks to assist them with using the guidelines, and materials to promote healthier items.

Target Behavior: Healthy Eating

Intervention Type: PSE Change, Social Marketing

Healthy Food Environments (HFE)

Healthy Food Environments (HFE) is a social marketing and PSE change intervention that aims to increase availability, visibility, and affordability of healthy foods and beverages for employees, volunteers, and visitors on hospital campuses.  The intervention includes a pricing policy incentive to encourage purchase of healthier items (through a price decrease) and discourage purchase of less healthier items (through a price increase). There are five principles in the overall Healthy Food Environment initiative:

  • Provide access to healthy foods
  • Use pricing to promote healthy foods
  • Use marketing techniques to promote healthy foods
  • Use benefit design & incentives to encourage behavior change, and
  • Educate staff and visitors about healthy foods.

Target Behavior: Healthy Eating

Intervention Type: Social Marketing, PSE Change

Latino Campaign

The Latino Campaign is a social marketing intervention designed to empower low-income Latino adults and their families to consume the recommended amount of fruits and vegetables, drink water instead of sugary drinks, and enjoy physical activity every day via social media and point-of-sale materials in retail locations. The Latino Campaign works with communities throughout California to create environments where healthy behaviors are socially supported and accessible. The fruit, vegetable and physical activity objectives are designed to reduce the risk of chronic diseases, especially cancer, heart disease, type 2 diabetes, and obesity.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Social Marketing

VERB Scorecard

The VERB Scorecard is a social marketing intervention designed to promote increased physical activity (PA) participation of youth ages 9-13 years by using a community-based prevention marketing model (which combines the grass roots knowledge and support of a community coalition with the effective tools of social marketing). This includes promoting PA opportunities and utilizing a “passport” (scorecard) system of tracking PA during a designated time period. Parents verify participation for activities performed at home or in the community by initialing an actual scorecard or verifying it with an online web tracking system.

Target Behavior: Physical Activity

Intervention Type: Social Marketing

Rethink Your Drink

The Rethink Your Drink Campaign is an evidence-based educational campaign designed to inform users about the relationship between sugar-sweetened beverage consumption and increases in rates of overweight and obesity. The program provides nutrition education and recommendations for improving overall health, but specifically emphasizes reducing intake of soda, energy drinks, and sports drinks.  Social marketing as well as direct education materials including curricula and lesson plans, posters, handouts, fact sheets, and recipe cards can be implemented in school and community-based settings. The program aims to educate low-income children and adults about healthy drink options, specifically promoting the consumption of water.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, Social Marketing

Sports Play Active Recreation for Kids (SPARK)

Sports Play Active Recreation for Kids (SPARK) has numerous evidence-based programs designed to improve health that target areas such as physical education, after school, early childhood and coordinated school health. SPARK aims to develop healthy lifestyles, movement knowledge, motor skills, and social and personal skills. SPARK programs include a package of highly active curriculum, training for teachers, extensive follow-up support and content-matched equipment that help to foster environmental and behavioral changes. SPARK curriculum is aligned with numerous state and national standards.

Target Behavior: Physical Activity

Intervention Type: Direct Education, Social Marketing, PSE Change