Latino Campaign

The Latino Campaign is a social marketing intervention designed to empower low-income Latino adults and their families to consume the recommended amount of fruits and vegetables, drink water instead of sugary drinks, and enjoy physical activity every day via social media and point-of-sale materials in retail locations. The Latino Campaign works with communities throughout California to create environments where healthy behaviors are socially supported and accessible. The fruit, vegetable and physical activity objectives are designed to reduce the risk of chronic diseases, especially cancer, heart disease, type 2 diabetes, and obesity.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Social Marketing

Rethink Your Drink

The Rethink Your Drink Campaign is an evidence-based educational campaign designed to inform users about the relationship between sugar-sweetened beverage consumption and increases in rates of overweight and obesity. The program provides nutrition education and recommendations for improving overall health, but specifically emphasizes reducing intake of soda, energy drinks, and sports drinks.  Social marketing as well as direct education materials including curricula and lesson plans, posters, handouts, fact sheets, and recipe cards can be implemented in school and community-based settings. The program aims to educate low-income children and adults about healthy drink options, specifically promoting the consumption of water.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, Social Marketing

Sports Play Active Recreation for Kids (SPARK)

Sports Play Active Recreation for Kids (SPARK) has numerous evidence-based programs designed to improve health that target areas such as physical education, after school, early childhood and coordinated school health. SPARK aims to develop healthy lifestyles, movement knowledge, motor skills, and social and personal skills. SPARK programs include a package of highly active curriculum, training for teachers, extensive follow-up support and content-matched equipment that help to foster environmental and behavioral changes. SPARK curriculum is aligned with numerous state and national standards.

Target Behavior: Physical Activity

Intervention Type: Direct Education, Social Marketing, PSE Change

School Nutrition Policy Initiative (SNPI)

The School Nutrition Policy Initiative (SNPI) was a policy, systems, and environmental (PSE) change intervention designed to improve prevalence of childhood obesity in school age children in Philadelphia.  Components of the SNPI included 1) school self-assessment, 2) nutrition education, 3) nutrition policy, 4) social marketing, and 5) parent outreach. The goals of SNPI were to change the school food environment to promote healthy eating and increase physical activity and to provide teachers with training and tools to implement classroom-based nutrition education. The primary policy initiatives implemented were 1) replacing all sugar-sweetened beverages in school vending machines and cafeterias with water, low-fat milk, and 100% milk, 2) creating a snack policy that restricts candy sales in schools and places guidelines on the snacks served and sold, and 3) providing 10 hours of nutrition education training for teachers to support the integration of 50 hours of interdisciplinary nutrition education per year per classroom

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change, Social Marketing

Pick a better snack™

Pick a bettersnackTM is a direct education and social marketing intervention that aims to increase fruit and vegetable consumption and promote daily physical activity among children. The program is designed to influence children’s preference for fruits and vegetables and the snacks they request at home. Nutrition educators deliver monthly lessons and fruit and vegetable tasings during the school day to kindergarten through third grade classes. Family newsletters and health-themed bingo cards are sent home to engage parents. Two complimentary community-based social marketing campaigns, Pick a better snack and Play Your Way, further support healthy eating and physical activity behavior change.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, Social Marketing

Healthy Choices Catch On

Healthy Choices Catch On, formerly known as They Learn from Watching You, is a social marketing campaign designed to influence nutrition and physical activity behaviors among SNAP-Ed eligible residents in Michigan. This campaign has been effectively engaging Michigan residents since 2006. Ongoing evaluation suggested that, though the messaging remained impactful, priority audiences may be building message fatigue. Beginning in 2018, new messages using the tagline Healthy Choices Catch On were tested with images of children and parents being active and eating healthy together as an extension of the core messages used since 2012.

The campaign uses USDA core messages to emphasize parents as a child’s role model and first teacher. Primary intervention objectives are:

  • Influence healthy eating and physical activity behaviors of SNAP-Ed eligible populations.
  • Reinforce the importance of parents and caregivers as healthy behavior role models for children.
  • Promote messages aligned with SNAP-Ed direct education and policy, systems, and environmental initiatives, creating community wrap-around.

Core messages of the 2020 Campaign are:

  • Healthy Choices Catch On
  • Show them the way: eat five a day
  • Show them the way: go out and play

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Social Marketing

Baltimore Healthy Stores (BHS)

Baltimore Healthy Stores (BHS) is a PSE change and social marketing intervention designed to change the local food environment by directly influencing the availability of healthier food options in stores and increasing awareness and skills of patrons to select and prepare healthier foods through point-of-purchase promotions. Exposure to this intervention has the potential to increase patrons’ knowledge and self-efficacy and to improve their behavioral intentions to select, prepare, and consume healthier foods. A complementary component is directed at small store owners, and provides guidance on how best to select healthy and affordable food options for their stores.

BHS has five phases, each phase lasting about two months. The phases have different themes: healthy breakfast, cooking at home, healthy snacks, carry-out foods (e.g., prepared foods offered at store delis), and healthy beverages. Each phase includes theme-specific behavioral objectives, promoted foods, and health communication (point-of-purchase marketing and nutrition education) strategies.

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance

Intervention Type: Direct Education, Social Marketing, PSE Change

Retail Program

The Retail Program is a partnership between the Department of Public Health, local community health agencies, and neighborhood stores in California. This partnership aims to increase the availability, quality, affordability, and consumption of fruits and vegetables in low-income Californian communities. The Retail Program provides small-store retailers statewide with a unique variety of tools, resources, and outreach activities to inspire healthy change among their customer base. The program also provides retailers opportunities to increase fruit and vegetable sales, therefore improving their bottom line.

Target Behavior: Healthy Eating

Intervention Type: PSE Change, Social Marketing

Harvest of the Month (HOTM)

Harvest of the Month (HOTM) is a social marketing intervention designed to raise awareness of the benefits of eating fruits and vegetables and being active every day in a variety of settings including schools, daycare, and afterschool programs; retail food stores and farmers markets; health clinics; food banks; and worksites. HOTM provides materials for students, families, and the community to engage in hands-on opportunities to explore, taste, and learn about the importance of eating fruits and vegetables and being active every day. Resources provide the opportunity for collaboration among many partners and stakeholders, including educators, school nutrition staff, school administrators, students, parents, farmers, retail outlets, worksites, SNAP offices, after-school programs, and more.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: PSE Change, Social Marketing

Stock Healthy, Shop Healthy

Stock Healthy, Shop Healthy is a PSE and social marketing intervention designed to increase consumer demand for healthy foods in communities and to increase amount of healthy foods sold by urban corner stores and rural small food retailers. Stock Healthy, Shop Healthy is a comprehensive, multi-component, community-based initiative that allows communities to improve access to healthy, affordable foods by working with small food retailers. Through toolkits, resources, and webinars, Stock Healthy, Shop Healthy will guide any community through a unique approach to increasing access to healthy foods that involves engaging small food retailers and community members, and thus addresses supply and demand at the same time.

Target Behavior: Healthy Eating

Intervention Type: Social Marketing, PSE Change