Target Behavior: Healthy Eating, Physical Activity, Food Insecurity/Food Assistance
Intervention Type: Social Marketing
Intervention Reach and Adoption
Setting: Community, School, Worksite
Target Audience: All
- Eating Healthy.
- Moving More.
- Drinking more water and fewer sugary drinks.
- Using CalFresh benefits to help buy healthier foods for your family.
- Connecting with other Champions for Change!
The website provides information in both Spanish and English.
- Brochures and Tips to Eat Healthy & Get Moving
- Guides to Help You Make Changes in Your Community
- Healthy Cookbooks
- Helpful Websites
- Materials for Children (including a Farm to Table “Adventure Book” and kid-friendly recipes)
The cookbooks are in both English and Spanish. Click this link to access the materials: http://cachampionsforchange.cdph.ca.gov/Pages/toolsforchange.aspx
- Over one-third (37.8%) of the sample demonstrated unaided ad recall.
- A significant relationship was found between awareness of ads from the campaigns and self-reported increases in physical activity among Latina, but not African American mothers.
- Analyses of the unaided and aided recall items found ad awareness was greatest among the target audiences: Latinas and African Americans.
- A significant increase in the proportion of mothers meeting the recommended level of physical activity a week was found among those with unaided ad recall in analyses that controlled for race/ethnicity, education, WIC usage, and receipt of free or reduced price school meals.
- Read more of the 2015 report here: https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/NEOPB/Pages/PublicationsandReports.aspx
Results from a 2013 evaluation study indicated that self-reported behaviors did not differ by levels of exposure to Champions for Change campaign messages across the 13 outcome variables assessed in the study:
- Campaign exposure was not related to changes in fruit and vegetable consumption, when examining intake of fruit, salad, carrots, and other vegetables separately or in combination; or in terms of meeting the recommended level for daily consumption.
- Eating at least half a plate of fruits and vegetables was also not related to recall of Campaign messages.
- The three measures of physical activity examined in this study, including participating in at least 150 minutes of physical activity per week, were also not related to Campaign exposure.
- Read more of the 2013 report here: https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/NEOPB/Pages/PublicationsandReports.aspx
|Readiness and Capacity – Short Term (ST)||Changes – Medium Term (MT)||Effectiveness and Maintenance – Long Term (LT)||Population Results (R)|
|Sectors of Influence||MT12|
California Department of Public Health
PO Box 997377, MS 0500
Sacramento, CA 95899-7377
Phone: (916) 558-1784