Target Behavior: Healthy Eating, Food Insecurity/Food Assistance
Intervention Type: Direct Education
Intervention Reach and Adoption
Target Audience: Pregnant/Breastfeeding Women, Parents/Mothers/Fathers, Adults, Older Adults
- Reading food labels
- Comparing unit prices
- Finding whole grain foods
- Identifying three ways to purchase produce
- Following a grocery store tour, most families have high confidence in their ability to make their food purchases go farther (74%) and to get the most produce for their money (72%).
- 89% of families report saving money on groceries five weeks after a tour.
- Food security increased from 53% to 64% after taking a tour.
- The percentage of families comparing food labels for ingredients when shopping more than doubled from 40% pre-tour to 83% post-tour.
- After a tour:
- 76% of families buy more fruits and vegetables
- 62% of families buy more low-sodium foods
- 55% of families buy more low-sugar foods
- 62% of families buy more lean proteins
- 54% of families buy more low-fat dairy
- 85% of families buy less unhealthy food
For more information, refer to the full report: https://cookingmatters.org/sites/default/files/CMS_Evaluation_Brochure_Final_Print_ready.pdf
|Readiness and Capacity – Short Term (ST)||Changes – Medium Term (MT)||Effectiveness and Maintenance – Long Term (LT)||Population Results (R)|
|Individual||ST1, ST2||MT1, MT2||LT1, LT2|
|Sectors of Influence|
1030 15th Street, NW, Suite 1100 W, Washington, DC 20005
Phone: (202) 478-6540