EA includes the following social marketing components: school and radio announcements, newspaper messages, place-based signage, and social media components to extend healthful messages beyond the classroom to community settings. Not Our Destiny (www.NotOurDestiny.com) is a complementary intergenerational social marketing campaign that is asset-based and shares stories of health from Native Americans who engage in healthful activities.
Target Behavior: Healthy Eating, Physical Activity and Reducing Screen Time, Other: preventing type 2 Diabetes
Intervention Type: All: Direct Education, Social Marketing, PSE Change
Intervention Reach and Adoption
Setting: Indian Tribal Organizations, School (Learn)
Target Audience: Elementary School
Race/Ethnicity: Special focus on native tribal communities
External process evaluators reported “caregiver survey results and focus group discussions revealed a relatively high level of use and satisfaction with the program materials.” The Westat team completed in-depth interviews with current EA team members, a teacher from an EA school, among others. Focus groups were also held with seven parents and eight children at an elementary school where EA had been implemented. Parents believed, EA messages “were coming through ‘loud and clear’ for several reasons: the books were easy to read; the stories were presented through animals (which can have cultural meanings); the artwork was really appealing; and…being a school-based based program made the messages more meaningful.”
Improvements at p<.01 were seen from pre- to post-test in: (1) Student desire to consume healthy foods and drinks over less healthy foods and drinks, and (2) Student desire to engage in moving activities over sedentary activities.
- Traditional Foods in Native America—Part IV: A Compendium of Stories from the Indigenous Food Sovereignty Movement in American Indian and Alaska Native Communities (2015).
Materials available at no cost on the website.Evidence-based Approach: Research-tested
|Readiness and Capacity – Short Term (ST)||Changes – Medium Term (MT)||Effectiveness and Maintenance – Long Term (LT)||Population Results (R)|
|Individual||ST1, ST3||MT1, MT3|
|Environmental Settings||MT5, MT6|
|Sectors of Influence||ST8||LT19|
Program Planning and Evaluation Director
Oklahoma Tribal Engagement Partners
Phone: 405-588-8866 ext. 22