Target Behavior: Healthy Eating
Intervention Type: PSE Change, Social Marketing
Intervention Reach and Adoption
Target Audience: All
- Customer research and tailored reports
- Menu analysis
- Taste tests
- Healthy product identification and sourcing
- Contract assistance
- Marketing materials
- Healthy food incentive ideas
- Low fat dairy products, fresh fruits and vegetables were added to the concession menus.
- Healthy items on the concession menus were priced at equal or lower prices than less healthy foods.
- Healthy concessions promotion improved through increased quantities of appealing signage.
At a Kansas City metro park:
- The percent of concession food items that meet the Eat Smart in Parks nutrition guidelines increased from 23% to 32%.
- Water bottle filling stations were installed at the concession stands which increased patrons’ access to free drinking water. Previously, free water was provided in jugs only to athletes and only when they participated in their game.
At rural park complexes:
- The percent of concession food items at that meet the Eat Smart in Parks nutrition guidelines at one park increased from7% to 23%.
- An employee incentive program that provided gift cards to concession employees that sold the most healthy items was piloted in one park system.
|Readiness and Capacity – Short Term (ST)||Changes – Medium Term (MT)||Effectiveness and Maintenance – Long Term (LT)||Population Results (R)|
|Sectors of Influence||ST8||MT7, MT12|
University of Missouri Extension
Phone: (573) 882-2399