Page Contents
Overview
Target Behavior: Healthy Eating, Physical Activity and Reducing Screen Time
Intervention Type: Social Marketing, PSE Change
Intervention Reach and Adoption
Setting: Community (Live), School (Learn), Retail (Shop/Eat), Other: Home
Target Audience: Elementary School, Parents/Mothers/Fathers
Race/Ethnicity: All, Special focus on Hispanic/Latino populations.
Intervention Components
ESPH was developed using the social marketing framework, including the four Ps of marketing (Product, Price, Place, Promotion), to produce a fun experience for children to eat more fruits and vegetables. Each component was strategically designed to address the barriers, benefits, and values of the primary audience, so most components are not modifiable. The time allotment for the fun day and the level of participation from teachers to help students’ complete Fun Book activities can be modified if needed. Through the wide-spread and continuous call to action of the Food and Nutrition Service’s core nutrition messages chosen by the audience, ESPH helps create an environmental change in school, the surrounding community, and in the home. The campaign is designed to be intensive and supports healthy school initiatives along with other SNAP-Ed implementing agencies’ direct education programming.
Intervention Materials
- Student materials: Activity book “Fun Book” with bookmarks and stickers
- Reusable stamp for teachers
- Classroom progress poster
- Promotional banners
- Promotional posters
- Student incentives: activity book, backpack, magnet, beach ball, water bottle, medal
- Campaign guidebook with quick guides
- Parent introduction letter and weekly newsletters
- Videos
Intervention Costs
Evidence Summary
The following reports summarize the findings from the first two years for formative research:
Evidence-based Approach: Practice-tested
Evaluation Indicators
Readiness and Capacity – Short Term (ST) | Changes – Medium Term (MT) | Effectiveness and Maintenance – Long Term (LT) | Population Results (R) | |
---|---|---|---|---|
Individual | ST3 | MT1 | ||
Environmental Settings | ||||
Sectors of Influence | MT12 |
- MT1a: Behavioral changes related to eating fruit
- MT1b: Behavioral changes related to eating vegetables
- ST3a: Intentions or setting goals to increase physical activity and leisure sport (general physical activity or leisure sport)
- MT12a: Number of local agencies that sponsor a discrete, locally defined social marketing campaign and the number of counties or boroughs where they conducted local campaigns
- MT12b: Number of total media impressions, by outlet type (television, radio, outdoor, transit) used in a social marketing campaign, by demographic segment and geographic area (SNAP-Ed eligible and all others)
Evaluation Materials
Additional Information
Contact Person:
Glenda Canaca, MD
Research Assistant Professor
505-272-4462