Page Contents
Overview
Target Behavior: Healthy Eating
Intervention Type: Direct Education, PSE Change, Social Marketing
Intervention Reach and Adoption
Setting: Community, Faith-based community, Health care, Retail, School, Worksite
Target Audience: Preschool (<5 years old), Elementary School, Middle School, High School, Pregnant/Breastfeeding Mothers, Parents/Mothers/Fathers, Adults, Older Adults, Homeless/Food Pantry Clients, Community partners
Race/Ethnicity: All
Intervention Components
Intervention Materials
- Tested recipes which follow the Food Hero multi-category recipe criteria, and a number of which have been rated “kid approved”
- Food Hero Monthly Magazine
- Quantity Recipes which have been analyzed to meet meal pattern requirements for schools and child centers
- Media creative materials such as web banners and grocery shelf talkers.
- Harvest of the month posters, passport, coloring sheets and hand stamps.
- Bulletin Board Toolkit
- Healthy School Celebrations Toolkit
- Champion Award
Materials can be found on the Food Hero website: https://foodhero.org/
Evidence Summary
- More participants in intervention counties recalled the Food Hero name than participants in the control county (12% vs 3%)
- More participants in the intervention counties correctly interpreted the intended meaning of Food Hero compared to participants in the control county (60% vs 23%)
- 68% of participants in intervention counties recalled hearing or seeing at least one of the campaign messages
- Compared with control counties, participants in intervention counties had significantly higher confidence in serving balanced meals for their family (p=.03) and were more likely to report that canned fruit was just as healthy as fresh fruit (p=.01)
Open Access Publication in Nutrients: http://www.mdpi.com/2072-6643/8/9/562/htm
Annual reports can be found here: https://foodhero.org/annual-updates
Classification: Emerging
Evaluation Indicators
Readiness and Capacity – Short Term (ST) | Changes – Medium Term (MT) | Effectiveness and Maintenance – Long Term (LT) | Population Results (R) | |
Individual | ST1, ST2 | MT1, MT2 | LT1, LT2 | |
Environmental Settings | ST6 | MT5 | ||
Sectors of Influence | MT12 |
Evaluation Materials
Additional Information
Contact Person(s):
Lauren Tobey, MS, RD
Family & Community Health
Oregon State University
106 Ballard Hall
Corvallis, OR 97331
Phone: (541) 737-1014
Email: Food.Hero@oregonstate.edu
or Lauren.Tobey@oregonstate.edu