Target Behavior: Healthy Eating, Physical Activity
Intervention Type: PSE Change, Social Marketing
Intervention Reach and Adoption
Setting: Child care, Community, Faith-based community, Health care, Retail, School, Worksite
Age: Preschool (<5 years old), Elementary School, Middle School, High School, Parents/Mothers/Fathers, Adults, Older Adults
- As a web‐based resource, all Harvest of the Month components (including those listed below) can be downloaded at no cost from http://harvestofthemonth.cdph.ca.gov.
- 36 Educator Newsletters,
- 36 Family Newsletters in 6 languages (English, Spanish, Chinese, Hmong, Vietnamese, Russian),
- 36 Community Newsletters in English & Spanish,
- 36 Menu Slicks in English & Spanish,
- Links to the Common Core standards, Farm‐to‐School, and School Garden resources,
- Training materials, posters,
- Templates: Press Releases, Event Flyers, Letterhead, Calendars, Graphic Organizers and Student Assessment Tools
- In 2005 and 2006, a process evaluation was conducted to assess the reach, doses delivered, and fidelity of the standardized HOTM intervention. The results indicated a 13% increase in fruit and vegetable consumption and increases in psychosocial factors, including fruit and vegetable knowledge, preferences, and familiarity were reported by students exposed to interventions that emphasized HOTM.
- In 2009, Field Research completed a comprehensive review of the secondary data related to HOTM to better understand how it is being implemented and what users consider to be HOTM’s strengths and weaknesses. Findings suggested that effective ways to strengthen HOTM include using HOTM in conjunction with school gardens, expanding HOTM as a farm‐to‐school program, incorporating the monthly produce on school salad bars, and developing more intensive food service and parent programs.
- In 2009 and 2010, 44 local projects conducted evaluations of HOTM. A total of 1,474 children participated in HOTM and its evaluation; an additional 544 participated in a control group that received no HOTM intervention. Significant increases (p<.001) were found for the number of fruits, vegetables, and total fruits and vegetable reported as consumed. The control group showed no significant increases in consumption. Results also indicated that nutrition education proved most effective when delivered intensively (i.e., 4‐6 HOTM activities), showing significant improvements in fruit and vegetable consumption alone, separately, and as a combined measure (p<.001).
|Readiness and Capacity – Short Term (ST)||Changes – Medium Term (MT)||Effectiveness and Maintenance – Long Term (LT)||Population Results (R)|
|Sectors of Influence||MT12|
California Department of Public Health – Nutrition Education Obesity Prevention Branch
Phone: (916) 449-5371