Target Behavior: Healthy Eating
Intervention Type: Social Marketing
Intervention Reach and Adoption
Setting: Community, USDA program sites (not National School Lunch Program), WIC
Target Audience: Pregnant/Breastfeeding Women, Parents/Mothers/Fathers
A randomized controlled online experiment utilizing panel data with 624 parents of children ages 9 to 36 months was conducted. Over 1/3 of participants reported currently participating in SNAP. Parents were told that they would be responding to videos about parenting practices. They were randomly assigned to two conditions. The experimental group viewed the toddler milk and fruit drink videos created and the control group viewed two videos about tips for young children’s screen time. Parents exposed to toddler milk and fruit drink videos had significantly greater negative attitudes toward fruit drinks and toddler milks, lower intentions to serve fruit drinks and toddler milks, and greater intentions to serve plain milk as compared to the control group.
Evidence-based Approach: Practice-Tested
|Readiness and Capacity – Short Term (ST)||Changes – Medium Term (MT)||Effectiveness and Maintenance – Long Term (LT)||Population Results (R)|
|Sectors of Influence||MT12|
- ST1: Parents exposed to toddler milk and fruit drink videos had significantly greater negative attitudes toward fruit drinks and toddler milks
- ST1: Parents exposed to toddler milk and fruit drink videos had lower intentions to serve fruit drinks and toddler milks and greater intentions to serve plain milk.