Just Say Yes to Fruits and Vegetables (JSY)

New York State Department of Health, Hunger Prevention and Nutrition Assistance Program


Just Say Yes to Fruits and Vegetables (JSY) is a direct education and PSE change intervention designed to promote health and reduce long-term chronic disease risks through the promotion of increased fruit and vegetable consumption. Using nutrition education workshops, food demonstrations, and promotion of healthy food pantry best practices JSY works to ensure SNAP-eligible adults and families in New York eat nutritious foods, make the most of their food budgets, prepare foods in a safe manner, increase physical activity, and drink healthier beverages. 

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change

Intervention Reach and Adoption

JSY prioritizes engagement with SNAP-eligible low-income urban and rural families, women with children and elderly populations, who access food banks, food pantries, shelters, farmers markets and community centers.

Setting: Community

Target Audience: All

Race/Ethnicity: All

Intervention Components

The JSY curriculum includes a series of 15 learner-centered and facilitated, interactive lesson plans focusing on the following topic areas: Improving dietary quality; Making healthy food choices using MyPlate; Budgeting food dollars to eat healthier; Cooking with beans; Healthy meal planning; Healthy portion sizes; Understanding nutrition facts labels; Benefits of fiber; Safe food handling; Being physically active; Consuming healthier beverages; Reducing Food Waste; Shopping at farmers’ markets; and Healthy Changes Eating Out. In addition, each JSY workshop includes a fruit or vegetable recipe demonstration that provides practical and actionable information for families to use at home. 

Marketing and PSE change includes distribution of fresh produce to participants attending JSY workshops (from partner food banks), implementing healthy food donation guidelines and a “Healthy Pantry Initiative” program to improve access to healthy foods in emergency feeding programs. 

Intervention Materials

JSY intervention materials for consumers can be requested by emailing JSY@health.ny.gov. Professionals including nutrition educators, nutrition professionals and funders can request access to the following JSY resources: the curriculum, nutrition handouts, recipes and nutrition newsletters. Consumers can access recipes and money saving tips in two languages, plus find the contact information for a food bank in their community.

Intervention Costs

Materials available at no cost.

Evidence Summary

JSY participant surveys are used to measure participant knowledge gains and intended behavior change outcomes, specifically if participants intend to increase fruit and vegetable consumption; prepare JSY recipes on their own; increase physical activity; and decrease consumption of sugar-sweetened beverages as a result of participating in JSY nutrition education classes. As a result of participating in JSY nutrition education classes, surveys show participants intended to:

  • Prepare JSY recipes on their own (84%)
  • Eat more fruits and vegetables (86%)
  • Increase physical activity (75%)
  • Decrease consumption of sugar-sweetened beverages (65%)

Classification: Practice-tested

Evaluation Indicators

Based on the SNAP-Ed Evaluation Framework, the following outcome indicators can be used to evaluate intervention progress and success.

Readiness and Capacity – Short Term (ST) Changes – Medium Term (MT) Effectiveness and Maintenance – Long Term (LT) Population Results (R)
Individual ST1, ST2, ST3, ST4 MT1, MT2, MT3
Environmental Settings ST5 MT5 LT5
Sectors of Influence

Evaluation Materials

The JSY Participant Survey is used to report intention after attending a JSY workshop to eat more fruits and vegetables, prepare JSY recipes on their own, increase physical activity, and decrease consumption of sugar-sweetened beverages.

Additional Information

Website: The JSY website (jsyfruitveggies.org) includes access to the JSY curriculum, nutrition handouts, recipes and nutrition newsletters for professionals, and access to recipes and money saving tips in two languages plus access to partner food bank websites for information on JSY nutrition education workshops. 

Contact Persons:

Clare DiSanto (Program Coordinator)
Email: Clare.DiSanto@health.ny.gov
Phone: (518) 402-7333