- Become aware of – and think critically about – media’s role in influencing their nutrition and physical activity choices.
- Build skills that help them make informed decisions about being physically active and eating nutritious food in daily life.
- Establish healthy habits that will last into adulthood.
- Learn about media and create their own media products to educate their peers.
The Media-Smart Youth: Eat, Think, and Be Active! education campaign has been retired. The decision to phase out the Campaign was not an easy one, but we feel the program has run its course. The changing nature of public health outreach and education, as well as the changing media landscape, means that the curriculum requires almost constant revision and adaptation to stay accurate and relevant. At the same time, it didn’t make sense to continue the program in its current format. Therefore, the decision was made to discontinue the program and to look for opportunities to provide the information in other ways.
Target Behavior: Healthy Eating, Physical Activity
Intervention Type: Direct Education
Intervention Reach and Adoption
Setting: School, Community
Target Audience: Middle School
- The program was piloted several years ago at 10 sites across the country, with 275 youth, and it was reviewed by a formal government nutrition panel for accordance with federal nutrition guidelines.
- NICHD completed a formal program evaluation in 2009, comparing youth outcomes at sites that administered the Media-Site Youth program versus those that did not.
- In 2013, NICHD updated the curriculum and piloted the upgraded version with 10 different sites across the country. NICHD conducted interviews with program facilitators to learn about their successes and challenges.
|Readiness and Capacity – Short Term (ST)||Changes – Medium Term (MT)||Effectiveness and Maintenance – Long Term (LT)||Population Results (R)|
|Sectors of Influence|
NICHD Information Resource Center
P.O. Box 3006
Rockville, MD 20847
Phone: 1-800-370-2943 (TTY: 1-888-320-6942)