- Become aware of – and think critically about – media’s role in influencing their nutrition and physical activity choices.
- Build skills that help them make informed decisions about being physically active and eating nutritious food in daily life.
- Establish healthy habits that will last into adulthood.
- Learn about media and create their own media products to educate their peers.
Target Behavior: Healthy Eating, Physical Activity
Intervention Type: Direct Education
Intervention Reach and Adoption
Setting: School, Community
Target Audience: Middle School
- The program was piloted several years ago at 10 sites across the country, with 275 youth, and it was reviewed by a formal government nutrition panel for accordance with federal nutrition guidelines.
- NICHD completed a formal program evaluation in 2009, comparing youth outcomes at sites that administered the Media-Site Youth program versus those that did not. The report is at http://www.nichd.nih.gov/msy/materials/Pages/2009eval.aspx.
- In 2013, NICHD updated the curriculum and piloted the upgraded version with 10 different sites across the country. NICHD conducted interviews with program facilitators to learn about their successes and challenges. The report is at http://www.nichd.nih.gov/msy/materials/Pages/lessonslearned.aspx.
|Readiness and Capacity – Short Term (ST)||Changes – Medium Term (MT)||Effectiveness and Maintenance – Long Term (LT)||Population Results (R)|
|Sectors of Influence|
NICHD Information Resource Center
P.O. Box 3006
Rockville, MD 20847
Phone: 1-800-370-2943 (TTY: 1-888-320-6942)