Page Contents
Overview
Target Behavior: Healthy Eating
Intervention Type: Direct Education, Social Marketing, PSE Change
Intervention Reach and Adoption
Setting: Child Care, School, Community, Worksite, Retail, Health Care
Age: Elementary School, Middle School, High School, Parents/Mothers/Fathers, Adults, Older Adults, Homeless/Food Pantry Clients
Race/Ethnicity: All
Intervention Components
Examples of HOTM materials used in school-based and point-of-access-based sites include:
School-Based:
- Educator Newsletter for teachers/educators
- Family Newsletter to reinforce messages with families at home
- Botanical Image Worksheet for nutrition lesson
- Nutrition Facts Panel Worksheet for nutrition lesson
- Student Sleuth Answer Key for teachers/educators
- Family Approved: Recipes from Michigan Harvest of the Month – 43 recipe cookbook featuring 21 different produce items to help families consume more fruits and vegetables
- Standardized recipe cards with tear-off survey for tasting events with families
- Menu slicks with fillable cafeteria menu section
- Tailored pre-post surveys for students
- Standardized retrospective survey for parents
- Standardized electronic surveys for teachers
- Standardized electronic surveys for child nutrition directors
Community Based Programs:
- Pop-up counter for tasting demonstrations
- Banners featuring the “They Learn from Watching You” USDA core nutrition message
- Standardized recipe cards with tear-off survey for tasting demonstrations
- Poster featuring dates when demonstrations would occur in the future
- Shelf tags
- Freezer door clings
- Signage with handout rack for displaying core message and take-away resources
- Activity sheet featuring produce and MyPlate
- Electronic shopper intercept survey
Intervention Materials
Intervention Costs
Custom printing for produce grown in other states
Evidence Summary
Evidence of Michigan Harvest of the Month’s efficacy in retail point-of-access settings is referenced in the Journal of Nutrition Education and Behavior (Scott, MK, Rahrig, J, Cullen, SR, McConaughy, P, MkNelly, B, Sugarman, S, Khaira, K. Grocer-added SNAP-Ed Social marketing campaign to increase fruit and vegetable consumption. JNEB. 2014; 46(4S): S156 at https://www.jneb.org/article/S1499-4046(14)00332-7/abstract); and in the Michigan Fitness Foundation’s USDA SNAP-Ed Final Reports, FFY 2013 and 2014 which includes evaluation reports conducted by CA Public Health Institute.
Classification: Practice-tested
Evaluation Indicators
Readiness and Capacity – Short Term (ST) | Changes – Medium Term (MT) | Effectiveness and Maintenance – Long Term (LT) | Population Results (R) | |
---|---|---|---|---|
Individual | ST1, ST4 | MT1 | LT1 | |
Environmental Settings | ST6, ST7 | MT5 | LT7, LT9 | |
Sectors of Influence | MT12 |
Evaluation Materials
Additional Information
Contact Person:
Mary Moomaw
Michigan Fitness Foundation
Email: resources@michiganfitness.org
Phone: 1-800-434-8642