Target Behavior: Healthy Eating, Physical Activity
Intervention Type: Direct Education, Social Marketing
Intervention Reach and Adoption
Setting: School, Community
Age: Elementary School, Parents/Mothers/Fathers
The Pick a better snackTM campaign encourages children to “Fuel Your Fun” with fruits and vegetables, while the Play Your Way One Hour a Day campaign energizes students to be active a minimum of sixty minutes every day. Marketing materials include bookmarks, in-store signage, school posters, billboards, web banners, videos and social media posts. Original art files are available free upon request.
- Monthly Nutrition Educator Lessons: http://idph.iowa.gov/inn/pick-a-better-snack/educator
- Bingo Cards: http://idph.iowa.gov/inn/pick-a-better-snack/bingo
- Family Newsletters: http://idph.iowa.gov/inn/pick-a-better-snack/newsletters
- Fruit and Veggie Fact Sheets: http://idph.iowa.gov/inn/pick-a-better-snack/fact-sheets
- Coloring Pages: https://idph.iowa.gov/inn/pick-a-better-snack/coloring
In summary, the results showed a statistically significant increase in children’s daily at-home consumption of fruits and vegetables (FVs) combined (as reported by parents of third grade students) for two intervention groups when compared to the control group. When compared with the control group, the “Direct Education plus Social Marketing” (i.e. BASICS Plus) intervention group increased consumption of FVs by 0.31 cups (p<0.01). The “Direct Education Only” (i.e., BASICS) intervention group increased FVs consumption by 0.24 cups (p<0.05). When looking at fruits and vegetables separately, both programs demonstrated significant impacts on at-home fruit consumption, however when comparing both interventions with the control group only BASICS Plus had an impact on at-home vegetable consumption.
Suzy Wilson, RDN, LD
Iowa Nutrition Network School Grant Coordinator
321 E. 12th St., Des Moines, IA 50319
Phone: (515) 322-6413