Page Contents
Overview
Target Behavior: Healthy Eating
Intervention Type: Direct Education, Social Marketing
Intervention Reach and Adoption
Setting: Community, Retail, School
Age: Elementary, Middle School, High School, Pregnant/Breastfeeding Women, Parents/Mothers/Fathers, Adults, Older Adults, Homeless/Food Pantry Clients
Race/Ethnicity: All
Intervention Components
Intervention Materials
- Full page flyer with selection and beginning preparation tips, varieties available, nutrition facts and nutrient feature, and simple recipe featuring the fruit or vegetable
- Lesson plan for ages fourth grade through adult.
- Recipe card with abbreviated pick, try, like information
- Audio-enhanced slide show of recipe being prepared
- Signage for promotions
- Lakota translation included for most items. Dakota translation and perspective available for those items with a Tribal historical use.
- https://extension.sdstate.edu/pick-it-try-it-it-preserve-it
(Additional cards are included for wild crops used by Native American cooks in SD.)
Intervention Costs
Evidence Summary
- 20% of the respondents indicated that they had heard of Pick it! Try it! Like it!
- 31% recognized the logo; a significant increase from the pre-survey numbers.
- There was a slight increase in purchase of “other vegetables” from 1 serving to 1.3 servings during the implementation.
- 80% of respondents indicated that they like to try new recipes.
In addition direct observation by paraprofessionals revealed:
- Almost 100% of customers who sampled indicated positive reaction to the opportunity to sample healthy food and receive materials.
- 70% indicated intention to use the recipe with many showing evidence of the ingredients in their cart.
Evaluation Reports:
- Pick it! Try it! Like it!: A Grocery Store-Based Approach to Increasing Fruit and Vegetable Consumption in the February, 2015 issue of the Journal of Extension: http://www.joe.org/joe/2015february/iw5.php
- Pick it! Try it! Like it! Grocery Store Sampling, 2014 Impact Statement: http://igrow.org/up/resources/04-3014-2015.pdf
Classification: Research-Tested
Evaluation Indicators
Readiness and Capacity – Short Term (ST) | Changes – Medium Term (MT) | Effectiveness and Maintenance – Long Term (LT) | Population Results (R) | |
---|---|---|---|---|
Individual | ST1, ST2, ST4 | MT1, MT2 | ||
Environmental Settings | ST7 | |||
Sectors of Influence |
Evaluation Materials
Additional Information
Contact Person(s):
Kimberly Cripps (SNAP-Ed Coordinator)
South Dakota State University Extension
SWG 212, Box 2275A, Brookings, SD 57007
Email: kimberly.cripps@sdstate.edu
Phone: (605) 688-4440