Target Behavior: Healthy Eating
Intervention Type: Direct Education, Social Marketing
Intervention Reach and Adoption
Setting: Community, Retail, School
Age: Elementary, Middle School, High School, Pregnant/Breastfeeding Women, Parents/Mothers/Fathers, Adults, Older Adults, Homeless/Food Pantry Clients
- Full page flyer with selection and beginning preparation tips, varieties available, nutrition facts and nutrient feature, and simple recipe featuring the fruit or vegetable
- Lesson plan for ages fourth grade through adult.
- Recipe card with abbreviated pick, try, like information
- Audio-enhanced slide show of recipe being prepared
- Signage for promotions
(Additional cards are included for wild crops used by Native American cooks in SD.)
- 20% of the respondents indicated that they had heard of Pick it! Try it! Like it!
- 31% recognized the logo; a significant increase from the pre-survey numbers.
- There was a slight increase in purchase of “other vegetables” from 1 serving to 1.3 servings during the implementation.
- 80% of respondents indicated that they like to try new recipes.
In addition direct observation by paraprofessionals revealed:
- Almost 100% of customers who sampled indicated positive reaction to the opportunity to sample healthy food and receive materials.
- 70% indicated intention to use the recipe with many showing evidence of the ingredients in their cart.
- Pick it! Try it! Like it!: A Grocery Store-Based Approach to Increasing Fruit and Vegetable Consumption in the February, 2015 issue of the Journal of Extension: http://www.joe.org/joe/2015february/iw5.php
- Pick it! Try it! Like it! Grocery Store Sampling, 2014 Impact Statement: http://igrow.org/up/resources/04-3014-2015.pdf
|Readiness and Capacity – Short Term (ST)||Changes – Medium Term (MT)||Effectiveness and Maintenance – Long Term (LT)||Population Results (R)|
|Individual||ST1, ST2, ST4||MT1, MT2|
|Sectors of Influence|
Kimberly Cripps (SNAP-Ed Coordinator)
South Dakota State University Extension
SWG 212, Box 2275A, Brookings, SD 57007
Phone: (605) 688-4440