Target Behavior: Healthy Eating
Intervention Type: PSE Change, Social Marketing
Intervention Reach and Adoption
Setting: Community, Retail (neighborhood stores)
- According to a 2011 California Retail Intervention Study, shoppers at stores with both cooking demonstrations and merchandising materials were more likely to purchase one of the promoted fresh produce items than shoppers at control stores (n=15). Cooking demonstrations also appeared to be associated with greater shopper awareness of merchandising materials.
- Additionally, according to a 2013 report, low-income Californian adults who reported regular access to quality, affordable fruits and vegetables in their neighborhood (Always/Often/Sometimes) reported higher intake of fruits and vegetables than those with limited access (Seldom/ Never) (2.6 cups versus 2.1 cups, respectively; p=.05).
- A 2015 study conducted by the Public Health Institute’s Center for Wellness and Nutrition reported that on average, the Retail program produced a 4.3% increase in produce sales among the intervention retail stores compared to control stores: http://oldwayspt.org/system/files/atoms/files/California%25E2%2580%2599s%2520Healthy%2520Retail%2520Produce%2520Program%2520%2528Courtney%2520Cagle%2529.pdf
|Readiness and Capacity – Short Term (ST)||Changes – Medium Term (MT)||Effectiveness and Maintenance – Long Term (LT)||Population Results (R)|
|Sectors of Influence||MT12||LT18|
Nutrition Education and Obesity Prevention Branch
California Department of Public Health
Phone: (916) 449-5398