LT2: Food Resource Management

Framework Component Effectiveness & Maintenance – Maintenance of Behavioral Changes Indicator Description Long-term indicators inform whether SNAP-Ed participants continue to demonstrate targeted behavioral changes even after graduating from a direct education program. LT1–LT4 indicators measure which behaviors are sustained at a minimum of 6 months post-intervention. The maintenance stage of the Transtheoretical (Stages of Change) … Continued

LT1: Healthy Eating

Long-term indicators inform whether SNAP-Ed participants continue to demonstrate targeted behavioral changes even after graduating from a direct education program. LT1–LT4 indicators measure which behaviors are sustained at a minimum of 6 months post-intervention. The maintenance stage of the Transtheoretical (Stages of Change) Model lasts from 6 months to 5 years.

MT13: Media Practices

Framework Component Changes – Multi-Sector Indicator Description This indicator is intended to capture significant, sustained changes in the routine business practices of media outlets that influence public opinion, business behavior, and community norms. Such changes may evolve naturally from LT8 (Media Coverage) and can be attributed in whole, or in part, to efforts by SNAP-Ed … Continued

MT12: Social Marketing

This indicator is intended to identify the presence, characteristics, reach, and impact of [glossary]social marketing campaigns[/glossary] conducted statewide or in local project areas. The focus is on comprehensive, multi-level social marketing campaigns; the number of discrete campaigns that were conducted during the year; the topics and changes they sought; their scale—the reach to different population segments, the geographic areas targeted, and the delivery [glossary]channels[/glossary] used; and, wherever possible, evaluation results.

Social marketing campaigns are defined as being multi-level, coordinated initiatives that combine education, marketing, and public health approaches, including PSEs. Campaigns may be designed for statewide implementation or for locally defined priorities. They use specific, action-oriented messaging with a unified look and feel, memorable taglines or calls to action, and distinctive logos. They are delivered in multiple channels and include objectives for population and community goals, not solely individual behavior change. Stage-specific formative, process, and outcome evaluation is used continually to assess operations and consumer impact and fine-tune delivery in order to maximize results.

The mix of marketing components, the visual elements used, and specific geographic areas may be reported.

MT9: Education Policies

This indicator represents high-level school policies and systems implemented at a state level and achieved through the work of a number of diverse organizations, of which SNAP-Ed will have been one—sometimes in a highly significant way, other times as part of a coalition or collaborative.

MT8: Agriculture

Changes in agricultural PSE activities emphasizing farmers markets, direct-to-consumer agriculture, and farm-to-school resulting from SNAP-Ed multi-sector partnerships at the local, state, territorial, or tribal level.

ST7: Organizational Partnerships*

Partnerships with service providers, organizational leaders, and SNAP-Ed representatives in settings where people eat, learn, live, play, shop, and work.

*SNAP-Ed Priority Outcome Indicator

ST5: Need and Readiness

Two-part indicator measuring sites or organizations where there is identified need for PSE changes and associated organizational and staff readiness for adopting PSE changes has been assessed.

How to Use the Framework

SNAP-Ed Priority Outcome Indicators Priority indicators can be identified by looking for the * symbol. Four Core Indicators All states are strongly encouraged to measure the following four core indicators of changes in the medium-term components of the SNAP-Ed Evaluation Framework: MT1, MT2, MT3, and MT5. The first three are indicators of behavioral changes in … Continued