Hamilton, D.L.; Walkinshaw, L.P.; Quinn, E.L.; Johnson, D.B.
Objective: To describe the use of peer-to-peer (P2P) programs to promote farmers markets use by low income families, with a focus on the impacts of such programs and the factors that contribute to their success in Washington State. Methods: Interviews with P2P program leaders, peer educators, and program participants from four P2P programs. Thematic analysis was guided by constructs from implementation sciences and the SNAP-Ed Evaluation Framework. Results: Analysis of data from 18 respondents indicated that P2P programs increased self-reported shopping at farmers markets and fruit and vegetable consumption among most peer educators and program participants and lead to positive changes at community, organizational and environmental levels. Program facilitators included effective and dedicated peer educators, fit with implementing organization goals, support from organizational leaders, networks with partner organizations, and adequate resources. Conclusions and Implications: Farmers market P2P programs in Washington benefited individuals, organizations, communities, and potentially the agricultural sector. © 2018, © 2018 Taylor & Francis Group, LLC.