The State Nutrition Action Council: Farmers Market Initiative
The State Nutrition Action Council: Farmers Market Initiative (SNAC) is policy, systems, and environmental change intervention designed to:
- Increase knowledge of Food and Nutrition Service (FNS) programs available at farmers markets.
- Increase knowledge of locally grown fruits and vegetables and how to use, cook, and store them.
- Increase the use of Market Match and CalFresh redemption vouchers to support low-income shoppers in maximizing their purchasing power.
- Increase state and local partnerships of FNS funded programs to support a welcoming market environment that accepts multiple FNS food benefits.
In 2018, SNAC focused on increasing low-income shoppers’ utilization of their food and nutrition program benefits at local Farmers Markets, and in 2019, SNAC expanded its Farmers Market Initiative (FMI) into additional counties and markets, as well as added an on-site navigator component. The navigator model was tested at three markets, and the CalFresh Healthy Living (CFHL) Navigators were found to address barriers to shopping at farmers markets, including lack of knowledge and comfort using food assistance benefits. CFHL Navigators provided support to shoppers by distributing materials, promoting accepted FNS benefits, providing information on how to use FNS benefits, explaining Market Match, and providing interactive nutrition and health education activities on-site at the market for six consecutive weeks. The FMI has continued to expand into new counties in California since 2019 and increases in food benefit redemptions at FMI markets has sustained.
Target Behavior: Healthy Eating, Food Insecurity/Food Assistance
Intervention Type: PSE Change