Food Hero

Food Hero is a multi-channel social marketing campaign designed to change family and community behaviors.  Food Hero includes an extensive evaluation process. The program is designed to increase fruit and vegetable consumption among low-income Oregonians, and components of the campaign have been used widely in other states and countries.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change, Social Marketing

EatFresh

EatFresh.org is mobile-friendly website that was created for the SNAP-Ed population and the organizations that serve them. It provides practical resources and encouragement for individuals with varying levels of digital literacy, internet access, health awareness and culinary skills. EatFresh.org is a stand-alone indirect education resource, an extender for direct education interventions, and a useful tool for a variety of PSE strategies. Partners throughout California use EatFresh.org as a tool to direct their participants to healthy recipes during nutrition workshops, to look up preparation and storage tips for food received at food banks, and to apply for SNAP/Calfresh.  They promote the website by distributing recipe cards at health fairs and other indirect events, and refer clients to the EatFresh.org Mini Course as a flexible direct education resource. The EatFresh.org Mini Course is a free online direct education course that features 15 SNAP-Ed self-paced topics that can be completed in any order.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change

Eat Together, Eat Better (ETEB)

The Eat Together, Eat Better (ETEB) is a direct education and social marketing campaign designed to promote family meals using three main themes: Celebrate Together, Cook Together, and Talk Together. ETEB resources support nutrition, parent, and youth educators in teaching the importance of family meals in “setting roots for a lifetime.” Participants discuss the benefits of family meals, discover new ways to enjoy more family meals and increase their motivation to incorporate family meals into their routine.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, Social Marketing

Coordinated Approach to Child Health (CATCH)

The Coordinated Approach to Child Health (CATCH) is a PSE change and direct education intervention aiming to prevent childhood obesity in school-age children. The two main behavioral targets are helping children identify and choose healthy foods and increasing moderate-to-vigorous physical activity (MVPA). CATCH’s training and curriculum materials provide the information and resources teachers need to implement strategies to improve child health.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, PSE Change

Faithful Families Eating Smart and Moving More (Faithful Families)

Faithful Families Eating Smart and Moving More (Faithful Families) is a direct education and PSE change intervention that focuses on healthy environmental and policy changes within faith communities. It also promotes healthy eating habits and increased physical activity through a series of group nutrition/physical activity education sessions. Faithful Families can be used with any faith tradition. Trained lay leaders from individual faith communities are paired with nutrition/physical activity educators to co-teach lessons and deliver the program.

Target Behavior: Healthy Eating, Physical Activity, Food Insecurity/Food Assistance

Intervention Type: Direct Education, PSE Change

Eating Smart • Being Active

Eating Smart • Being Active is a direct education healthy eating, active living intervention designed for paraprofessional nutrition educators to use when teaching low-income families to learn healthy lifestyle choices. The curriculum consists of nine core lessons, designed to be taught in order. The teaching techniques in the lesson plans of Eating Smart • Being Active are based on adult learning principles, dialogue-based learning and learner-centered education.

Target Behavior: Breastfeeding, Healthy Eating, Physical Activity

Intervention Type:  Direct Education

Ways to Enhance Children’s Activity and Nutrition (We Can!)

Ways to Enhance Children’s Activity and Nutrition (We Can!) is a national science-based education program designed for parents, caregivers, and communities to help children ages 8 to 13 years old maintain a healthy weight. We Can! focuses on the following behaviors:

  • Improved food choices
  • Increased physical activity
  • Reduced screen time

We Can! offers tips, fun activities, and resources to help parents and caregivers encourage these healthy behaviors in their family. It also offers organizations and health professionals with resources to implement science-based educational programming and activities for parents, youth and families in their community.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, Social Marketing

Mind, Exercise, Nutrition…Do It! (MEND)

Mind, Exercise, Nutrition…Do It! (MEND) is a family-based direct education intervention designed to manage overweight and obesity in 7–13-year-olds and their families by improving health, fitness and self-esteem. The MEND program combines active living (physical activity), healthy eating, and behavior change to facilitate safe, effective weight management and lasting changes in lifestyle. The program is attended by the child and at least one parent or primary caregiver, and runs for 10 weeks, typically for two hours twice a week. MEND helps families in the following areas:

  • Mind – improving children’s self-esteem and supporting families to change their behaviors around eating and activity
  • Exercise – engaging in regular physical activity that is fun
  • Nutrition – learning about good nutrition and healthy eating
  • Do it! – taking action to make healthy lifestyle changes

Healthy Weight Partnership and MEND Foundation provide third parties with the training, resources, support and technical assistance required to deliver MEND programs effectively.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education

Harvest of the Month (HOTM)

Harvest of the Month (HOTM) is a social marketing intervention designed to raise awareness of the benefits of eating fruits and vegetables and being active every day in a variety of settings including schools, daycare, and afterschool programs; retail food stores and farmers markets; health clinics; food banks; and worksites. HOTM provides materials for students, families, and the community to engage in hands-on opportunities to explore, taste, and learn about the importance of eating fruits and vegetables and being active every day. Resources provide the opportunity for collaboration among many partners and stakeholders, including educators, school nutrition staff, school administrators, students, parents, farmers, retail outlets, worksites, SNAP offices, after-school programs, and more.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: PSE Change, Social Marketing

Fruit, Vegetable, and Physical Activity Toolbox for Community Educators

The Fruit, Vegetable and Physical Activity Toolbox for Community Educators (Toolbox) is a direct education and social marketing intervention designed to reach African-American women through nutrition education to increase consumption of fruits and vegetables and physical activity (PA) and empower women to overcome barriers to achieving these goals at the personal and community level. The Toolbox Kit and companion Web site were created so that community educators can easily teach low-income adults about eating the recommended amount of fruits and vegetables and enjoying PA every day.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, Social Marketing

Cooking with Kids for a Healthy Future (CWK)

Cooking with Kids for a Healthy Future (CWK) is a school-based food nutrition education curriculum program designed to educate and empower children and families to make healthy food choices through hands-on learning with fresh, affordable foods from diverse cultural traditions.  The program uses 3 nutrition education and obesity prevention approaches: direct education, multi-level interventions at multiple complementary organizational and institutional levels, and community and public health approaches to improve nutrition. CWK includes integrated curriculum guides (bilingual and grade-specific) with cooking lessons, school lunch recipes, how-to-videos, recipes, and other resources. CWK provides nutrition education in SNAP-Ed qualifying public schools and supports community and public health approaches, including the development of teaching kitchens in schools and the support of Farm to School and Child Nutrition Program staff training.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, Social Marketing, PSE Change