Heart Smarts

Heart Smarts is a direct education, PSE change, and social marketing intervention that combines healthy food access, nutrition education, and health and social services for individuals to improve their health and reduce their risk of diet-related disease. The program offers nine lessons for use in retail environments covering topics like fruits and vegetables, whole grains, sodium, sugar-sweetened beverages and making healthy choices along with nutrition-focused tip sheets. Each lesson includes taste tests, recipes, healthy food incentive coupons* and health screenings* (for blood pressure, weight checks, and healthy lifestyle counseling and referrals). Technical assistance and training is provided to site staff and storeowners to support PSE changes including healthier stores, businesses and communities.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, Social Marketing, PSE Change

*These Heart Smarts components (health screenings, including blood pressure and BMI; counseling and referrals; and healthy food incentive coupons help participants choose heart-healthy items at the site) are not allowable by SNAP-Ed. Heart Smarts lessons and food tastings can be used without these additional components. Screenings and coupons can be funded by grants or partnered organizations.

Healthy Choices for Every Body Adult Nutrition Education Curriculum

The Healthy Choices for Every Body (HCEB) is a direct education intervention designed to improve diet quality, physical activity, and food safety practices, as well as enhance food security and food resource management skills. HCEB incorporates lessons and activities that recognize participants’ experiences, skills, and knowledge; explains why, what, and how the nutrition education concepts presented relate to real-life situations; and includes active learning activities, hands-on practice, and demonstrations to help participants understand and apply content.

Target Behavior: Healthy Eating, Physical Activity and Reducing Screen Time, Food Insecurity/Food Assistance, Other: Food resource management skills, food safety practices

Intervention Type: Direct Education

VeggieBook, a mobile app for Android and iOS smartphones (VB)

VeggieBook is a social marketing and direct education intervention app that is designed to help users choose customized recipes and healthy eating tips which ultimately lead to increased vegetable-based preparation for meals at home. The app invites a user to create a new VeggieBook or SecretsBook. VeggieBooks are sets of recipes, each set built around 1 of 10 vegetables. A series of questions posed by the app helps users select recipes and food preparation tips of interest. Recipes use simple ingredients most households have and have been tested for user-appeal. SecretsBooks are 5 sets of illustrated ideas about food use and acquisition–Secrets to Better Breakfasts, Lunches, Dinners, Snacks, and Shopping. The app’s emphasis on users’ choices promotes just-in-time learning.

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance

Intervention Type: Direct Education, Social Marketing

FNV

The FNV Campaign is a social marketing and PSE Change intervention that aims to present fruits and vegetables in a way that is both fun and cool, ultimately shifting attitudes, behavior and social norms relative to healthy eating. The objectives of the FNV Campaign are to create positive attitudes toward fruits and vegetables and to drive increased consumption of fruits and vegetables in targeted communities amongst SNAP eligible audiences. Targeted at millennials, the FNV campaign uses humor and the power of celebrity to voluntarily shift consumer behavior toward healthier dietary choices. The campaign’s recommended approach includes surround sound marketing through billboards, retail, and transit media placements and in advertising buys on social and digital media, but it can be customized and tailored based on individual campaign needs.

Target Behavior: Healthy Eating

Intervention Type: Social Marketing, PSE Change

Common Threads: Small Bites Program

The Common Threads: Small Bites Program is a direct education intervention designed to increase nutrition knowledge, vegetable consumption, and variety of vegetables consumed. The curriculum teaches students about nutrition and healthy cooking through a series of eight 1-hour lessons combining nutrition and knife-free cooking. In every lesson, students prepare a healthy snack, using recipes that meet USDA Guidelines, and provide opportunities to learn about and reinforce nutrition concepts and cooking skills. The lessons are grade-level banded, suitable for the in-school or after-school setting and are designed to support core content learning in math, English Language Arts, and science.

Target Behavior: Healthy Eating

Intervention Type: Direct Education

Healthy Way to Grow

The Healthy Way to Grow (HWTG) is a direct education and PSE intervention directed at early childhood education centers (ECE). HWTG is designed to promote the adoption of wellness policies and implementation of best practices at the center level to create cultures of health within child care facilities, which positively impact early childhood providers’ knowledge and skills about healthy eating and physical activity (PA), provide tools and resources for child care facilities to help parents and families increase healthy eating and PA, and expose children to healthy foods and PA at a young age. HWTG helps centers learn how to approach these issues and embed best practices into their ongoing activities to create a culture of health and wellness within their environments.

Target Behavior: Breastfeeding, Healthy Eating, Physical Activity and Reducing Screen Time, Other: staff wellness

Intervention Type: Direct Education, PSE Change

CookShop

CookShop is a core nutrition education program of Food Bank For New York City, providing low-income children and adults with the knowledge and tools to adopt and enjoy a healthy diet and active lifestyle on a limited budget.  With hands-on workshops reaching over 50,000 New Yorkers across all five boroughs, CookShop teaches nutrition and physical activity information, as well as cooking skills, fostering enthusiasm for fresh, affordable fruits, vegetables and other whole foods.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, PSE change

Food Hero

Food Hero is a multi-channel social marketing campaign designed to change family and community behaviors.  Food Hero includes an extensive evaluation process. The program is designed to increase fruit and vegetable consumption among low-income Oregonians, and components of the campaign have been used widely in other states and countries.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change, Social Marketing

Coordinated Approach to Child Health (CATCH)

The Coordinated Approach to Child Health (CATCH) is a PSE change and direct education intervention aiming to prevent childhood obesity in school-age children. The two main behavioral targets are helping children identify and choose healthy foods and increasing moderate-to-vigorous physical activity (MVPA). CATCH’s training and curriculum materials provide the information and resources teachers need to implement strategies to improve child health.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, PSE Change

Champions for Change

Champions for Change is a social marketing campaign designed promote fruit and vegetable consumption, physical activity, and food security. The goal of Champions for Change is prevent obesity and other chronic diseases. This campaign is a recreation of the former California 5 a Day Campaign, and now reflects the new federal guidelines for health.

Target Behavior: Healthy Eating, Physical Activity, Food Insecurity/Food Assistance

Intervention Type: Social Marketing

Healthy Kindergarten Initiative

The Healthy Kindergarten Initiative (KI) is a direct education and PSE Change intervention that includes an integrated, holistic approach to educating children and their caregivers about making healthy food choices and being physically active. Education is coupled with access; families are connected to local, healthy foods through innovative ways and community partnerships. Lessons integrating nutrition and healthy habits were developed to fit Pennsylvania educational standards; however, they can be adapted to meet the educational standards for other states. Learning how food grows and who grows it in combination with frequent food tastings and hands-on gardening may help increase fruit and vegetable consumption among young children.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, PSE Change

Riverside Unified School District (RUSD) Farmers’ Market Salad Bar Program

The Riverside Unified School District (RUSD) Farmers’ Market Salad Bar Program is a direct education and PSE change intervention designed to promote healthy eating in children by increasing the availability of fruits and vegetables in school lunches and providing nutrition education to increase knowledge of and improve attitudes toward eating a variety of locally grown produce. The RUSD approach is revenue neutral for the district’s nutrition services and income-generating for local, small farmers. Its primary component is the Farmers’ Market Salad Bar, a daily salad bar stocked with produce provided by local farmers. The percentage of salad bar offerings that are locally grown ranges from 50-100%, depending on the time of year. The program offers cooking carts, chef and farmer visits to the classroom, Harvest of the Month teacher training and activities, school gardens, and field trips to farms and farmers markets.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change

California Fit Business Kit

The California Fit Business Kit is a PSE change intervention designed to help employers develop and implement a workplace culture and environment that support healthy eating and physical activity among workers. This Kit contains 13 individual components, all of which contain tips and steps to implementing policies and programs conducive to a healthy lifestyle in the workplace. Most importantly, the tools can assist employers and employees who are interested in combating declining employee health and ever-increasing health care costs.

Target Behavior: Breastfeeding, Healthy Eating, Physical Activity

Intervention Type: PSE Change

Faithful Families Eating Smart and Moving More (Faithful Families)

Faithful Families Eating Smart and Moving More (Faithful Families) is a direct education and PSE change intervention that focuses on healthy environmental and policy changes within faith communities. It also promotes healthy eating habits and increased physical activity through a series of group nutrition/physical activity education sessions. Faithful Families can be used with any faith tradition. Trained lay leaders from individual faith communities are paired with nutrition/physical activity educators to co-teach lessons and deliver the program.

Target Behavior: Healthy Eating, Physical Activity, Food Insecurity/Food Assistance

Intervention Type: Direct Education, PSE Change

Health Bucks

Health Bucks is a PSE change intervention designed to distribute $2 coupons that can be used to purchase fresh fruits and vegetables at participating farmers’ markets. By providing a financial incentive that increases purchasing power, the Health Bucks program helps residents of low-income neighborhoods increase their consumption of fresh fruits and vegetables. Additionally, by making it financially possible for local farmers to participate in markets in areas that historically have been less profitable, the Health Bucks program affects the physical environment of low-income neighborhoods by increasing access to and availability of fresh produce. Health Bucks affects a neighborhood’s social environment by encouraging low-income customers and Supplemental Assistance Nutrition Program (SNAP) participants to shop at local farmers’ markets.

Target Behavior: Healthy Eating

Intervention Type: PSE Change

Cooking Matters

Cooking Matters is helping end childhood hunger by inspiring families to make healthy, affordable food choices. Cooking Matters by Share Our Strength teaches participants to shop smarter, use nutrition information to make healthier choices and cook delicious, affordable meals. Cooking Matters provides professional-level curricula and instructional materials, training, evaluation and national leadership support to approved partners, while local program partners provide hands-on, grassroots-level resources, program customizations and relationships that are best addressed on the local level.

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance

Intervention Type: Direct Education

Harvest of the Month (HOTM)

Harvest of the Month (HOTM) is a social marketing intervention designed to raise awareness of the benefits of eating fruits and vegetables and being active every day in a variety of settings including schools, daycare, and afterschool programs; retail food stores and farmers markets; health clinics; food banks; and worksites. HOTM provides materials for students, families, and the community to engage in hands-on opportunities to explore, taste, and learn about the importance of eating fruits and vegetables and being active every day. Resources provide the opportunity for collaboration among many partners and stakeholders, including educators, school nutrition staff, school administrators, students, parents, farmers, retail outlets, worksites, SNAP offices, after-school programs, and more.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: PSE Change, Social Marketing

ReFresh

The ReFresh curriculum is a direct education intervention designed to encourage students to consume more fruits, vegetables, whole grains, and low-fat or fat free dairy products and to be more physically active. Composed of a series of 8 nutrition education units, ReFresh is designed for implementation in fourth and fifth grade classrooms throughout the school year from October through May. Lessons align with Common Core courses such as math and language arts and offer opportunities for taste testing, discussion, and reflection. Throughout the ReFresh curriculum, the following behaviorally-focused messages are emphasized:

  • Make half your plates fruits and vegetables
  • Make at least half your grains whole grains
  • Increase physical activity
  • Maintain calorie balance

Target Behavior: Healthy Eating

Intervention Type: Direct Education

Farm to School

Farm to school is a PSE change and direct education intervention designed to give students in pre- K to 12 access to healthy, local foods as well as education opportunities such as school gardens, cooking lessons and farm field trips. Farm to school empowers children and their families to make informed food choices while strengthening the local economy and contributing to vibrant communities. Farm to school implementation differs by location but always includes one or more of the following: Procurement: Local foods are purchased, promoted and served in school meals or as a snack or taste-test; Education: Students participate in education activities related to agriculture, food, health or nutrition; and School gardens: Students engage in hands-on learning through gardening. Other PSE supports for Farm to school can include mini-grant programs for building school gardens, linking farmers to school districts in online marketplaces, building farm to school coalitions, hosting state farm to school trainings and more.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change

Pick it! Try it! Like it! (PTL)

Pick it! Try it! Like it! (PTL) is a direct education and social marketing intervention which aims to increase consumption of fruits and vegetables by providing consumer information on selecting and preparing fresh produce. PTL materials are filled with tips for selecting, exploring, and cooking a wide variety of fruits and vegetables. Factual information complements simple, healthy, and tested recipes. Colorful fact sheets, recipe cards, and educational videos provide educators and families with fun, engaging tools to enhance any dietary curriculum in a variety of settings.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, Social Marketing 

Healthy Behaviors Initiative (HBI)

The Healthy Behaviors Initiative (HBI) is an after school (AS) program designed to enable and recognize on-site staff to offer practical, user-friendly and effective nutrition, physical activity (PA), and food security intervention activities. HBI is a multi-level effort for the children, site staff, sponsoring organizations, and the multi-county Superintendent regions to complement in-school and community resources. A key to success in the infrastructure is the opportunity for AS programs to become certified by the Center for Collaborative Solutions as a HBI Learning Center. Learning Centers provide modeling, peer support, mentoring, and exchange among AS sites in their geographic areas.

Target Behavior: Healthy Eating; Physical Activity

Intervention Type: PSE Change

Michigan Harvest of the Month (MiHOTM)

Michigan Harvest of the Month™ (HOTM) is a multi-level intervention designed to increase consumption of and access to fruits and vegetables; link child-focused nutrition education in schools with adult-focused supports in community-based food access settings; increase consumption of locally grown produce by connecting growers to their communities in school, child care, worksite, retail, farmers market, health care, and emergency food settings. HOTM features ready-to-go supplemental nutrition education materials that can easily be integrated into the core curriculum and are based on the current Dietary Guidelines for Americans.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, Social Marketing, PSE Change

Power Play! Campaign, School Idea & Resource Kit (SIRK)

The Power Play! Campaign, School Idea & Resource Kit (SIRK) is a community-based, social marketing initiative administered by local health departments and implemented in schools. The Power Play! Campaign is designed to improve children’s short-term health and also reduce their long-term risk of chronic diseases—especially cancer, heart disease, and obesity—by increasing fruit and vegetable intake and physical activity (PA) among ethnically diverse, low-income children. The Power Play! Campaign implements activities and messaging in environments where children live, learn, and play. It includes both school and afterschool models that provide low-resource sites with free nutrition education lessons and PA energizers, cafeteria-based promotions, and youth engagement projects.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, PSE Change, Social Marketing

New York State (NYS) Farm to Preschool

Farm to Preschool, a component of Eat Well Play Hard (EWPH), is a PSE Change intervention that focuses on an environmental approach to increase the consumption of fresh fruits and vegetables. Farm to Preschool objectives include (1) to increase parental access to locally grown produce and (2) to reduce the cost barriers to these healthy foods for parents with children in preschool and the staff who work there.

Target Behavior: Healthy Eating

Intervention Type: PSE Change; Direct Education

Just Say Yes to Fruits and Vegetables (JSY)

Just Say Yes to Fruits and Vegetables (JSY) is a direct education and PSE change intervention designed to prevent overweight/obesity and reduce long-term chronic disease risks through the promotion of increased fruit and vegetable consumption. Using nutrition education workshops and food demonstrations, JSY works to ensure low-income families in New York eat nutritious foods, make the most of their food budgets, prepare foods in a safe manner, increase physical activity, and drink healthier beverages.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change