Food Hero

Food Hero is a multi-channel social marketing campaign designed to change family and community behaviors.  Food Hero includes an extensive evaluation process. The program is designed to increase fruit and vegetable consumption among low-income Oregonians, and components of the campaign have been used widely in other states and countries.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change, Social Marketing

Coordinated Approach to Child Health (CATCH)

The Coordinated Approach to Child Health (CATCH) is a PSE change and direct education intervention aiming to prevent childhood obesity in school-age children. The two main behavioral targets are helping children identify and choose healthy foods and increasing moderate-to-vigorous physical activity (MVPA). CATCH’s training and curriculum materials provide the information and resources teachers need to implement strategies to improve child health.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, PSE Change

Healthy Kindergarten Initiative

The Healthy Kindergarten Initiative (KI) is a direct education and PSE Change intervention that includes an integrated, holistic approach to educating children and their caregivers about making healthy food choices and being physically active. Education is coupled with access; families are connected to local, healthy foods through innovative ways and community partnerships. Lessons integrating nutrition and healthy habits were developed to fit Pennsylvania educational standards; however, they can be adapted to meet the educational standards for other states. Learning how food grows and who grows it in combination with frequent food tastings and hands-on gardening may help increase fruit and vegetable consumption among young children.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, PSE Change

Riverside Unified School District (RUSD) Farmers’ Market Salad Bar Program

The Riverside Unified School District (RUSD) Farmers’ Market Salad Bar Program is a direct education and PSE change intervention designed to promote healthy eating in children by increasing the availability of fruits and vegetables in school lunches and providing nutrition education to increase knowledge of and improve attitudes toward eating a variety of locally grown produce. The RUSD approach is revenue neutral for the district’s nutrition services and income-generating for local, small farmers. Its primary component is the Farmers’ Market Salad Bar, a daily salad bar stocked with produce provided by local farmers. The percentage of salad bar offerings that are locally grown ranges from 50-100%, depending on the time of year. The program offers cooking carts, chef and farmer visits to the classroom, Harvest of the Month teacher training and activities, school gardens, and field trips to farms and farmers markets.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change

CATCH Early Childhood (CEC)

The Coordinated Approach to Child Health Early Childhood (CEC) is a direct education and PSE change intervention designed to nurture a love of physical activity (PA) while introducing classroom-based gardening, nutrition, and healthy eating in children ages 3-5. Modeled after the nationally recognized CATCH Program, CEC provides an environment where PA, health education, gardening and healthy eating behaviors are valued and taught. The program gives children the opportunity to walk, run, jump, dance, and move their whole bodies while playing and having fun.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, PSE Change

Shaping Healthy Choices Program (SHCP)

The Shaping Healthy Choices Program (SHCP) is a direct education and PSE change intervention designed to improve children’s health through a school-based, multicomponent approach. The program consists of 4 components: 1) Nutrition Education and Promotion, 2) Family and community partnerships, 3) Foods available on the school campus, and 4) School wellness policy. Program activities include nutrition education, cooking demonstrations, family newsletters, instructional school garden, salad bar, regional produce, school-site wellness committees, and community health fairs. Activities and programs were designed to operate on multiple levels of the Social Ecological Model (SEM) framework, integrated principles from Social Cognitive Theory (SCT), and a program evaluation was conducted. The goal of the program is to improve child diet and physical activity behaviors to prevent obesity.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, PSE Change

Preschools Shaping Healthy Impressions through Nutrition and Exercise (SHINE)

Preschools Shaping Healthy Impressions through Nutrition and Exercise (SHINE) is a voluntary nutrition and physical activity recognition program for licensed child care centers and family child care homes in California. The program is designated for child care sites that participate in a federal child nutrition program, such as the Child and Adult Care Food Program or the National School Lunch Program and serve preschool aged children (ages 2-5). Funded by the California Department of Education ‐ Nutrition Services Division (CDE‐NSD), Preschools SHINE provides support to participating child care programs through on‐site coaching and targeted training, utilizing a team with expertise in nutrition and health. The overall goal of the program is to promote high‐quality nutrition and wellness practices at child care sites to support children’s health and readiness to learn.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: PSE Change

Harvest of the Month (HOTM)

Harvest of the Month (HOTM) is a social marketing intervention designed to raise awareness of the benefits of eating fruits and vegetables and being active every day in a variety of settings including schools, daycare, and afterschool programs; retail food stores and farmers markets; health clinics; food banks; and worksites. HOTM provides materials for students, families, and the community to engage in hands-on opportunities to explore, taste, and learn about the importance of eating fruits and vegetables and being active every day. Resources provide the opportunity for collaboration among many partners and stakeholders, including educators, school nutrition staff, school administrators, students, parents, farmers, retail outlets, worksites, SNAP offices, after-school programs, and more.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: PSE Change, Social Marketing

ReFresh

The ReFresh curriculum is a direct education intervention designed to encourage students to consume more fruits, vegetables, whole grains, and low-fat or fat free dairy products and to be more physically active. Composed of a series of 8 nutrition education units, ReFresh is designed for implementation in fourth and fifth grade classrooms throughout the school year from October through May. Lessons align with Common Core courses such as math and language arts and offer opportunities for taste testing, discussion, and reflection. Throughout the ReFresh curriculum, the following behaviorally-focused messages are emphasized:

  • Make half your plates fruits and vegetables
  • Make at least half your grains whole grains
  • Increase physical activity
  • Maintain calorie balance

Target Behavior: Healthy Eating

Intervention Type: Direct Education

Farm to School

Farm to school is a PSE change and direct education intervention designed to give students in pre- K to 12 access to healthy, local foods as well as education opportunities such as school gardens, cooking lessons and farm field trips. Farm to school empowers children and their families to make informed food choices while strengthening the local economy and contributing to vibrant communities. Farm to school implementation differs by location but always includes one or more of the following: Procurement: Local foods are purchased, promoted and served in school meals or as a snack or taste-test; Education: Students participate in education activities related to agriculture, food, health or nutrition; and School gardens: Students engage in hands-on learning through gardening. Other PSE supports for Farm to school can include mini-grant programs for building school gardens, linking farmers to school districts in online marketplaces, building farm to school coalitions, hosting state farm to school trainings and more.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change

Healthy Behaviors Initiative (HBI)

The Healthy Behaviors Initiative (HBI) is an after school (AS) program designed to enable and recognize on-site staff to offer practical, user-friendly and effective nutrition, physical activity (PA), and food security intervention activities. HBI is a multi-level effort for the children, site staff, sponsoring organizations, and the multi-county Superintendent regions to complement in-school and community resources. A key to success in the infrastructure is the opportunity for AS programs to become certified by the Center for Collaborative Solutions as a HBI Learning Center. Learning Centers provide modeling, peer support, mentoring, and exchange among AS sites in their geographic areas.

Target Behavior: Healthy Eating; Physical Activity

Intervention Type: PSE Change

Michigan Harvest of the Month (MiHOTM)

Michigan Harvest of the Month™ (HOTM) is a multi-level intervention designed to increase consumption of and access to fruits and vegetables; link child-focused nutrition education in schools with adult-focused supports in community-based food access settings; increase consumption of locally grown produce by connecting growers to their communities in school, child care, worksite, retail, farmers market, health care, and emergency food settings. HOTM features ready-to-go supplemental nutrition education materials that can easily be integrated into the core curriculum and are based on the current Dietary Guidelines for Americans.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, Social Marketing, PSE Change

New York State (NYS) Farm to Preschool

Farm to Preschool, a component of Eat Well Play Hard (EWPH), is a PSE Change intervention that focuses on an environmental approach to increase the consumption of fresh fruits and vegetables. Farm to Preschool objectives include (1) to increase parental access to locally grown produce and (2) to reduce the cost barriers to these healthy foods for parents with children in preschool and the staff who work there.

Target Behavior: Healthy Eating

Intervention Type: PSE Change; Direct Education

Cooking with Kids for a Healthy Future (CWK)

Cooking with Kids for a Healthy Future (CWK) is a school-based food nutrition education curriculum program designed to educate and empower children and families to make healthy food choices through hands-on learning with fresh, affordable foods from diverse cultural traditions.  The program uses 3 nutrition education and obesity prevention approaches: direct education, multi-level interventions at multiple complementary organizational and institutional levels, and community and public health approaches to improve nutrition. CWK includes integrated curriculum guides (bilingual and grade-specific) with cooking lessons, school lunch recipes, how-to-videos, recipes, and other resources. CWK provides nutrition education in SNAP-Ed qualifying public schools and supports community and public health approaches, including the development of teaching kitchens in schools and the support of Farm to School and Child Nutrition Program staff training.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, Social Marketing, PSE Change