Food Hero

Food Hero is a multi-channel social marketing campaign designed to change family and community behaviors.  Food Hero includes an extensive evaluation process. The program is designed to increase fruit and vegetable consumption among low-income Oregonians, and components of the campaign have been used widely in other states and countries.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change, Social Marketing

EatFresh

EatFresh.org is mobile-friendly website that was created for the SNAP-Ed population and the organizations that serve them. It provides practical resources and encouragement for individuals with varying levels of digital literacy, internet access, health awareness and culinary skills. EatFresh.org is a stand-alone indirect education resource, an extender for direct education interventions, and a useful tool for a variety of PSE strategies. Partners throughout California use EatFresh.org as a tool to direct their participants to healthy recipes during nutrition workshops, to look up preparation and storage tips for food received at food banks, and to apply for SNAP/Calfresh.  They promote the website by distributing recipe cards at health fairs and other indirect events, and refer clients to the EatFresh.org Mini Course as a flexible direct education resource. The EatFresh.org Mini Course is a free online direct education course that features 15 SNAP-Ed self-paced topics that can be completed in any order.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change

Cooking Matters at the Store

Cooking Matters at the Store by Share our Strength is a free program that empowers families to stretch their food budgets so their children get healthy meals at home. Cooking Matters at the Store is a guided grocery store tour that teaches low-income adults how to get the most nutrition for their food dollars.

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance

Intervention Type: Direct Education

Champions for Change

Champions for Change is a social marketing campaign designed promote fruit and vegetable consumption, physical activity, and food security. The goal of Champions for Change is prevent obesity and other chronic diseases. This campaign is a recreation of the former California 5 a Day Campaign, and now reflects the new federal guidelines for health.

Target Behavior: Healthy Eating, Physical Activity, Food Insecurity/Food Assistance

Intervention Type: Social Marketing

Riverside Unified School District (RUSD) Farmers’ Market Salad Bar Program

The Riverside Unified School District (RUSD) Farmers’ Market Salad Bar Program is a direct education and PSE change intervention designed to promote healthy eating in children by increasing the availability of fruits and vegetables in school lunches and providing nutrition education to increase knowledge of and improve attitudes toward eating a variety of locally grown produce. The RUSD approach is revenue neutral for the district’s nutrition services and income-generating for local, small farmers. Its primary component is the Farmers’ Market Salad Bar, a daily salad bar stocked with produce provided by local farmers. The percentage of salad bar offerings that are locally grown ranges from 50-100%, depending on the time of year. The program offers cooking carts, chef and farmer visits to the classroom, Harvest of the Month teacher training and activities, school gardens, and field trips to farms and farmers markets.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change

Farm To Work

Farm To Work is a PSE change intervention that increases access to fresh fruits and vegetables in the work environment by providing a weekly opportunity for purchase and delivery of fresh produce from local farmers. The program’s primary focus is to promote individual and group behavior change by modifying the work environment to increase access, availability, purchases, and use of healthy fruits and vegetables from local farms. Employees are provided a weekly or biweekly opportunity to order and receive a basket of local fresh produce delivered to the worksite; they can place an order for a basket as often or as seldom as they like.

NOTE: Activities must be in approved worksites where more than half of employees are low-wage workers.

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance

Intervention Type: PSE Change

Faithful Families Eating Smart and Moving More (Faithful Families)

Faithful Families Eating Smart and Moving More (Faithful Families) is a direct education and PSE change intervention that focuses on healthy environmental and policy changes within faith communities. It also promotes healthy eating habits and increased physical activity through a series of group nutrition/physical activity education sessions. Faithful Families can be used with any faith tradition. Trained lay leaders from individual faith communities are paired with nutrition/physical activity educators to co-teach lessons and deliver the program.

Target Behavior: Healthy Eating, Physical Activity, Food Insecurity/Food Assistance

Intervention Type: Direct Education, PSE Change

Health Bucks

Health Bucks is a PSE change intervention designed to distribute $2 coupons that can be used to purchase fresh fruits and vegetables at participating farmers’ markets. By providing a financial incentive that increases purchasing power, the Health Bucks program helps residents of low-income neighborhoods increase their consumption of fresh fruits and vegetables. Additionally, by making it financially possible for local farmers to participate in markets in areas that historically have been less profitable, the Health Bucks program affects the physical environment of low-income neighborhoods by increasing access to and availability of fresh produce. Health Bucks affects a neighborhood’s social environment by encouraging low-income customers and Supplemental Assistance Nutrition Program (SNAP) participants to shop at local farmers’ markets.

Target Behavior: Healthy Eating

Intervention Type: PSE Change

Cooking Matters

Cooking Matters is helping end childhood hunger by inspiring families to make healthy, affordable food choices. Cooking Matters by Share Our Strength teaches participants to shop smarter, use nutrition information to make healthier choices and cook delicious, affordable meals. Cooking Matters provides professional-level curricula and instructional materials, training, evaluation and national leadership support to approved partners, while local program partners provide hands-on, grassroots-level resources, program customizations and relationships that are best addressed on the local level.

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance

Intervention Type: Direct Education

Learning about Nutrition through Activities (LANA)

Learning about Nutrition through Activities (LANA) is a direct education and PSE change intervention designed to create supportive environments and provide role models that encourage preschool children to enjoy eating fruits and vegetables. The LANA Preschool Program is based on well-established nutrition education and behavior-change theories. LANA helps children learn to eat more fruits and vegetables by increasing opportunities for children to taste and eat fruits and vegetables, providing opportunities for hands-on experiences with fruits and vegetables, creating a supportive environment for eating fruits and vegetables, providing children with role models who eat fruits and vegetables and connecting classroom or child care activities with their home environment.

Target Behavior: Healthy Eating, Food Insecurity/Food Assistance

Intervention Type: Direct Education, PSE Change