Healthy Habits for Life

Healthy Habits for Life is a direct education and social marketing initiative designed to help parents and caregivers encourage children to build healthy habits early. The initiative features Sesame Street friends who model fun ways to move and play and encourage children to explore and enjoy healthy foods. Since 2004, messages about nutrition and exercise have been integrated into Sesame Street as part of the Healthy Habits for Life initiative. In 2006, multimedia outreach kits that include classroom activities, simple recipes, a storybook, and a DVD of The Get Healthy Now Show! were delivered to child care centers.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education, Social Marketing

Bienestar Health Program

The Bienestar Health Program is a direct education, culturally tailored school-based diabetes mellitus prevention program for low-income Mexican-American children. There are four components to Bienestar: 1) health and physical education classes, 2) an after-school health club, 3) family activities, and 4) a food service component. These components cohesively address the individual, relevant social groups, culture, and health promotion environment that support behaviors consistent with diabetes mellitus prevention. The Bienestar Health Program is delivered over 7 months during the school year.

Target Behavior: Healthy Eating, Physical Activity

Intervention Type: Direct Education

VERB Scorecard

The VERB Scorecard is a social marketing intervention designed to promote increased physical activity (PA) participation of youth ages 9-13 years by using a community-based prevention marketing model (which combines the grass roots knowledge and support of a community coalition with the effective tools of social marketing). This includes promoting PA opportunities and utilizing a “passport” (scorecard) system of tracking PA during a designated time period. Parents verify participation for activities performed at home or in the community by initialing an actual scorecard or verifying it with an online web tracking system.

Target Behavior: Physical Activity

Intervention Type: Social Marketing