Riverside Unified School District (RUSD) Farmers’ Market Salad Bar Program

The Riverside Unified School District (RUSD) Farmers’ Market Salad Bar Program is a direct education and PSE change intervention designed to promote healthy eating in children by increasing the availability of fruits and vegetables in school lunches and providing nutrition education to increase knowledge of and improve attitudes toward eating a variety of locally grown produce. The RUSD approach is revenue neutral for the district’s nutrition services and income-generating for local, small farmers. Its primary component is the Farmers’ Market Salad Bar, a daily salad bar stocked with produce provided by local farmers. The percentage of salad bar offerings that are locally grown ranges from 50-100%, depending on the time of year. The program offers cooking carts, chef and farmer visits to the classroom, Harvest of the Month teacher training and activities, school gardens, and field trips to farms and farmers markets.

Target Behavior: Healthy Eating

Intervention Type: Direct Education, PSE Change

Health Bucks

Health Bucks is a PSE change intervention designed to distribute $2 coupons that can be used to purchase fresh fruits and vegetables at participating farmers’ markets. By providing a financial incentive that increases purchasing power, the Health Bucks program helps residents of low-income neighborhoods increase their consumption of fresh fruits and vegetables. Additionally, by making it financially possible for local farmers to participate in markets in areas that historically have been less profitable, the Health Bucks program affects the physical environment of low-income neighborhoods by increasing access to and availability of fresh produce. Health Bucks affects a neighborhood’s social environment by encouraging low-income customers and Supplemental Assistance Nutrition Program (SNAP) participants to shop at local farmers’ markets.

Target Behavior: Healthy Eating

Intervention Type: PSE Change